Freelance Web Writer

You ever read something online and think, “Yeah… a robot definitely wrote this.”

No shade to the robots. They mean well. But there’s a difference between words on a page and words that make people feel something. And if you’re out here marketing health and wellness products in the e-commerce streets?

Yeah. Your words gotta feel human. Trustworthy. Like they came from somebody who actually cares about what they’re talking about and not from the office printer. So how do you use AI writing tools like ChatGPT without sounding like… well, AI? Here’s the sauce.

Why “human”?

Because nobody’s spending their hard-earned money on protein powder or sleep gummies from some cold, generic brand that sounds like it was assembled in a spreadsheet.

People want real.

• Real experiences.
• Real advice.
• Real people behind the words.

Especially in health and wellness. You’re talking about folks’ bodies. Their routines. Their goals. If they don’t feel like you get it, they’re out. That’s why writing like a human is the whole game.

Step 1: Give ChatGPT something real to work with

AI is cool, but it’s not out here sipping coffee and looking for relevant things to write. That’s your job. So before you expect ChatGPT to write something fire, feed it the good stuff:

• What your customers are saying in reviews.
• Little stories from your team.
• That time your founder tried the product and couldn’t stop texting everybody about it.
• FAQs your support team answers every single day.

Dump all that in and say:

“Make this into a blog post that feels like we’re giving honest advice to our community. Keep it casual but helpful.”

Now ChatGPT isn’t guessing. It’s working off actual human experiences.

Step 2: Bring in the experts

Look, ChatGPT knows a little about a lot. But it’s not a nutritionist. Or a herbalist. Or anybody who’s qualified to tell someone what’s good for their body.

So if you’ve got experts on your team? Tap in.

• Get quotes from your in-house wellness pros.
• Pull insights from legit research.
• Ask your product developer why they picked those ingredients and what they’ve noticed since using them.

Then tell ChatGPT:

“Work this expert quote into the section about how this product supports stress relief. Keep the tone relaxed and confident.”

That’s how you keep your content feeling grounded. In reality. In people. In knowledge.

Step 3: Show me the numbers

Nobody cares about random stats like, “Studies show that 64% of people… blah blah blah.”

But if you’ve got data that’s real to your brand? Now we’re talking.

• 90% of customers said they sleep better within a week?
• Sales of your immunity shots spike every time the seasons change?
• Your founder’s grandma has been taking the product for months and won’t stop raving about it? (Okay, maybe not that one. But still.)

Plug that in. Let ChatGPT know:

“Add this customer survey stat to the intro so people immediately see the impact.”

Now there’s proof.

Step 4: Put your human touch on it

Here’s the part people skip. You still gotta read it back and put your own touch on it.

Ask yourself:

• Does this sound like me?
• Does this sound like us?
• Would our community vibe with this?

If it’s feeling a little stiff? Loosen it up.
Drop in a joke. Tell a story. Cut the corporate fluff.

AI can take you far. But YOU are what makes it feel real.

The secret formula

• A base of real-life experiences
• A splash of expert input
• A sprinkle of meaningful data
• And your unique voice on top

When you mix all that together?
You’ve got content that feels like it came from an actual human who knows what they’re talking about. (Because it did.)

You’re the Magic

ChatGPT is dope. But you? You’re the brand.

Your voice. Your stories. Your insight.

That’s what people are showing up for. So use AI. Make it work for you. But don’t ever let it replace the most important part of the process: you.