CBD Copywriter/Content Writer Portfolio

Hi, I’m Rudy. My copywriter portfolio demonstrates how I can take a set of variables and turn them into messaging that converts. (I can’t show any results or meaningful metrics).

E-com Email Copy

The wireframes demonstrate what the copywriting looks like in the email.

Mock Browser Abandonment Series

Project Task/Challenge:
A mock CBD company was losing sales from people not purchasing the product, once they views the product page.

Project Solution:
I crafted a browser abandonment campaign for their Full-Spectrum CBD Gummies to capture shoppers who’ve never purchased after they just left the product page. The copy will recover the sale while the shopper is still in the early stages and increase the likelihood of the browser returning to the site.

Project Results:
I can’t show any results or meaningful metrics. The example demonstrates how I can take a set of variables and turn them into messaging that converts.

Mock Abandon Cart Series

Project Task/Challenge:
A Mock CBD company needed to increase their sales and they noticed a lot of visitors were abandoning their selected product in their cart.

Project Solution:
I craft an abandon cart series for their Full-spectrum CBD gummies to save the sale by leveraging value propositions the potential will care about.

Project Results:
I can’t show any results or meaningful metrics. The example demonstrates how I can take a set of variables and turn them into messaging that converts.

Mock Post-Purchase Series

Project Task/Challenge:
A mock CBD company needed a post-purchase sequence for their CBD isolate gummies.

Project Solution:
Write a series to build a relationship with the customer, so the mock CBD company stays top of mind when they need to order again and introduce them to other CBD products that are the highest selling or products related to their most recent purchase.

Project Results:
I can’t show any results or meaningful metrics. The example demonstrates how I can take a set of variables and turn them into messaging that converts.

Re-engagement/Win-back Series

Project Task/Challenge:

A Mock CBD Company launched a new product, Full Spectrum CBD gummies bears.

Project Solution:

I wrote a win-back email series to re-engage customers who purchased other gummies or products to reduce stress and anxiety with a new product, Full-Spectrum CBD Gummies.

Project Results:

I can’t show any results or meaningful metrics. My portfolio demonstrates how I can take a set of variables and turn them into messaging that converts.

Welcome Series Case Study

Project Task/Challenge:

A mock CBD company needed to revamp its welcome series.

Project Solution:

So I set out to build a relationship and trust with the new subscriber by educating them on Full-spectrum CBD, and offering a new version of the OG GUMMIES. Each email is front-loaded with helpful information to encourage the purchase and take advantage of the signup recency.

Projects Results:

The example demonstrates how I can take a set of variables and turn them into messaging that converts. I can’t show any results or meaningful metrics).

One Time Promotional Email

Website Copywriting Projects

CBD Blog Posts

Other Blog Posts

Ad Copy

Black and Healthy

Mock Ad Copy

Mock Product Pages

Schedule a Call

Not ready for a project?

I craft copy that converts your audience into lifelong brand advocates for your plant-powered products. I use a process based on studies in human decision-making. There’s no guessing.

My high-quality copy increases your conversions because the right messaging is in the right place in your email campaign. But how?

1. The research and discovery process unlocks who your One Reader is, how to speak their language, where they’re hanging out, and where to lead them

2. The writing, editing, and writing process uses your One Reader’s words to speak to their problem

3. The validation and experimentation process optimizes your offer as it positions your product as their must-have solution

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