Category: Copywriting

How Audience Research Puts You in Your One Reader’s Shoes

“94% of consumers report that they are likely to purchase more from a company with (a)“very good” customer experience,” according to Qualtrics research. What defines a very good experience and how do you connect your One Reader to it? Ask your audience. Converting content… Continue Reading “How Audience Research Puts You in Your One Reader’s Shoes”

The Ultimate Formula to Gain Your Customer’s Attention Right Away

Get your audience to stop, drop, and open their wallets to shop with AIDA. But how? The well-known copywriting formula creates a slippery slope that converts prospects into brand loyalists. Grab their attention with your headline. Keep it for more than 2.6 seconds by… Continue Reading “The Ultimate Formula to Gain Your Customer’s Attention Right Away”

How Copywriting Headlines Sell Your CBD Blog’s Power Now

Why is copywriting headlines that sell so vital for online stores? Because your audience is skipping, scanning, judging, skipping, scanning……click! Your blog is competing with social media, sports highlights, and emails but you TRULY can get their attention. (Don’t waste content by b.s.in’ on… Continue Reading “How Copywriting Headlines Sell Your CBD Blog’s Power Now”

EDITING COPYWRITING? 13 of the Best Tools for to Improve your UX Right Now

“Rewriting is the essence of writing well: it’s where the game is won or lost.” William Zinsser Tools for editing copywriting help convert eCommerce visitors into customers. But how? By helping you capture the elusive attention, interest, and desire of your One Reader. Making… Continue Reading “EDITING COPYWRITING? 13 of the Best Tools for to Improve your UX Right Now”

Web Copy Is The Batman Of Your Conversion Funnel

Web copywriting

Web copy is like Batman. How? Let me explain. Unbounce analyzing 40k landing pages revealed copywriting is 2x more effective than design (28% vs. 13%). Use copywriting because it solves your One Reader’s problems like Gotham’s cape crusader, which converts them on any digital… Continue Reading “Web Copy Is The Batman Of Your Conversion Funnel”

Discover 9 of the Best Headline Tools That’ll Boost Your Content’s 1st Impression Right Now

Who needs tools to help create headlines? According to Joseph Sugarman, the sole purpose of the headline is to get the next sentence read. That is an overwhelming amount of responsibility for one component of your copywriting. Use the assistance of tools to PULL… Continue Reading “Discover 9 of the Best Headline Tools That’ll Boost Your Content’s 1st Impression Right Now”

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