Freelance Web Writer

SEO success relies on five key steps: keyword research, website optimization, local SEO, quality backlink building, and regular content creation.

Keyword Research: Know What Customers Are Searching For

Keywords are the words and phrases people type into search engines. To attract the right audience, you need to know what they’re searching for.

How to Find Keywords

To attract the right customers, you need to know what they’re searching for. By identifying high-intent and long-tail keywords, you can optimize your website for terms that drive qualified traffic and sales.

Here’s how to find the best keywords for your wellness e-commerce business.

1. Use free tools like Google Keyword Planner or Ubersuggest.
2. Identify buyer-intent keywords (keywords that indicate someone is ready to purchase), such as:
   • “best organic protein powder for women”
   • “vegan skincare set for sensitive skin”
   • “CBD gummies for sleep near me”
3. Include long-tail keywords (specific phrases with lower competition), such as:
   • “cruelty-free sunscreen for acne-prone skin” instead of “sunscreen”

Action Tip: Focus on long-tail keywords (specific phrases) like “affordable landscaping services in Chicago.” These are easier to rank for and attract highly targeted traffic. Check Amazon, Etsy, and wellness forums (like Reddit’s r/Supplements or r/SkincareAddiction) to find real customer questions and trending product searches.

Optimize Your Website (On-Page SEO)

Your website structure and content should be search-engine friendly while offering a smooth shopping experience.

Product Pages & Descriptions

Your product pages are the core of your e-commerce store, and well-optimized descriptions help both customers and search engines understand what you’re selling. By using strategic keywords, clear benefits, and compelling copy, you can improve rankings and increase conversions. Here’s how to craft product pages that attract and convert shoppers.

• Include primary keywords in product titles, descriptions, and URLs (e.g., /organic-turmeric-supplement/).
• Use clear, benefit-driven descriptions instead of generic text. Example:
  • Weak: This turmeric supplement is organic and good for you.
  • Stronger: Support joint health and reduce inflammation naturally with our organic turmeric supplement, rich in curcumin for maximum absorption.

✅ Key Takeaway: A well-optimized product page helps search engines rank your products and convinces shoppers to buy. By using strategic keywords, clear benefits, and engaging descriptions, you can drive more traffic and higher conversions.

🚀 Next Step: Review your top-selling product pages and update them with strong keywords, benefit-driven descriptions, and clear calls to action to improve both SEO and sales.

Title Tags & Meta Descriptions

Title tags and meta descriptions are the first things potential customers see when your website appears in search results. A clear, keyword-rich title and a compelling meta description can improve your click-through rate (CTR) and bring more traffic to your site. Here’s how to craft them effectively.

• Keep title tags under 60 characters (e.g., “Organic Ashwagandha Capsules | Stress Relief Supplement”).
• Write compelling meta descriptions under 160 characters, emphasizing benefits:
  • “Struggling with stress? Try our organic Ashwagandha capsules for natural relaxation and better sleep.”

✅ Key Takeaway: Well-optimized title tags and meta descriptions help your pages stand out in search results, increasing visibility and clicks.

Keeping them concise, benefit-driven, and keyword-rich ensures they attract the right audience.

🚀 Next Step: Audit your existing title tags and meta descriptions, ensuring they are optimized for keywords, under the character limits, and engaging enough to encourage clicks.

Headers and Content

Properly structured content makes it easier for both search engines and customers to navigate your website.

Using H1, H2, and H3 headers helps break up text, improve readability, and signal important topics to search engines.

Plus, incorporating keywords naturally within headers boosts SEO without overstuffing.

• Use headers (H1, H2, H3) to organize your content.
• Naturally include keywords but avoid keyword stuffing.

✅ Key Takeaway: Well-structured content with clear headers and naturally placed keywords improves both SEO rankings and user experience.

Organizing your content properly makes it easier for search engines to understand your page and for customers to find the information they need.

🚀 Next Step: Review your product and blog pages to ensure they include properly formatted headers (H1 for titles, H2 for main sections, and H3 for subpoints) while naturally incorporating relevant keywords.

Image Optimization

Images play a crucial role in engaging customers and improving SEO, but search engines can’t “see” them the way humans do.

Adding descriptive alt text helps search engines understand your images, while compressing files ensures faster loading times, both of which boost your rankings and user experience.

• Add descriptive alt text to images so search engines understand what they’re about.
• Compress images for faster loading.

✅ Key Takeaway: Optimized images enhance accessibility, improve SEO, and speed up your site, all of which contribute to a better shopping experience and higher search rankings.

🚀 Next Step: Audit your website images, add keyword-rich alt text to missing descriptions and compress large files to improve load speed and performance.

Mobile Optimization

With over 60% of e-commerce traffic coming from mobile devices, a fast, mobile-friendly site is essential for keeping visitors engaged and driving sales.

A slow or difficult-to-navigate website can lead to high bounce rates and lost customers, so optimizing for mobile should be a top priority.

• Over 60% of e-commerce traffic comes from mobile. Ensure your site loads quickly and is easy to navigate on small screens.
• Use compressed images to speed up loading times.

✅ Key Takeaway: A fast, mobile-friendly site improves user experience, boosts search rankings, and helps convert more visitors into customers.

Ensuring quick load times and seamless navigation keeps shoppers engaged and encourages more purchases.

🚀 Next Step: Test your site’s mobile performance. Ensure to compress images, and ensure menus, buttons, and checkout pages are easy to use on small screens.

Local SEO: Attract Nearby Customers

If you sell wellness products in a physical location (spa, wellness boutique, or supplement store), local SEO helps attract foot traffic.

Google My Business (GMB)

One of the most powerful tools for local visibility is Google My Business (GMB). A well-optimized GMB profile increases your chances of appearing in Google’s local pack and Google Maps searches, helping potential customers discover your business.

• Claim and optimize your Google My Business listing.
• Add product photos, business hours, and a description with local keywords (e.g., “Best organic skincare shop in Austin”).
• Encourage customer reviews—they boost trust and rankings.

Keeping your profile updated with photos, business details, and customer reviews strengthens your credibility.

If you haven’t already, claim and verify your GMB listing today, and start encouraging customers to leave reviews for a trust boost.

NAP Consistency (Name, Address, Phone Number)

Search engines (and customers) rely on consistent business details to confirm legitimacy. That’s why your NAP (Name, Address, Phone Number) should be identical across all platforms, including your website, Google My Business, Yelp, and social media pages.

Even small inconsistencies, such as abbreviating “Street” as “St.” on one listing but spelling it out on another, can confuse search engines and hurt your local rankings.

✅ Key Takeaway: Consistent NAP details across your website, Google My Business, Yelp, and social media improve local SEO and customer trust. Even minor discrepancies can affect your search visibility.

🚀 Next Step: Perform a quick audit of your business listings on Google, Yelp, and other directories to ensure all information matches exactly. Also, incorporate local keywords (e.g., “best organic wellness store in Austin”) in your content to enhance local search rankings.

Build Quality Backlinks (Off-Page SEO)

Backlinks signal to search engines that your site is trustworthy and authoritative.

• How to Earn Backlinks:
  • Write guest posts for blogs in your industry.
  • Partner with local businesses for cross-promotions.
  • Create shareable content, like infographics or how-to guides.

Use Qwoted to connect with journalists looking for expert quotes in the wellness space.

✅ Key Takeaway: Earning backlinks from trusted sources like industry blogs, local business partners, and media outlets improves your search rankings and drives organic traffic to your site.

🚀 Next Step: Start by guest posting on wellness blogs, collaborating with local businesses, and creating highly shareable content. Use Qwoted to connect with journalists and get featured in

Create Valuable Content

Content is king in SEO. Regularly publishing relevant, high-quality content keeps your website fresh and engaging.

• Blog Ideas for Small Businesses:
  • “How to Choose the Right [Your Service/Industry].”
  • “Top 5 [Products/Services] for [Target Audience].”
  • “Common [Industry] Problems and How to Solve Them.”
• Content Formats:
  • Blog posts, videos, infographics, and FAQs can attract different types of audiences.

✅ Key Takeaway: Creating diverse, SEO-friendly content such as blog posts, videos, and infographics boosts your online visibility and provides value to potential customers. Answering real customer questions helps drive targeted traffic and conversions.

🚀 Next Step: Use Google’s People Also Ask section to find trending topics, then plan at least three new content pieces (e.g., a blog post, an infographic, and a video) to address common customer questions in your industry.

Track Your Results

SEO is an ongoing process. Use tools to monitor your progress and make improvements.

• Google Analytics:
  • Track website traffic and user behavior.
• Google Search Console:
  • Check your website’s performance in search results and identify issues.
• Local Listing Tools:
  • Tools like Moz Local or BrightLocal can help you manage your local SEO efforts.

✅ Key Takeaway: Regularly using tools like Google Analytics, Google Search Console, and local listing platforms helps you track traffic, keyword performance, and SEO issues, allowing you to make data-driven improvements.

🚀 Next Step: Set up Google Search Console to identify which keywords drive traffic to your site, and use Google

Analytics to monitor visitor behavior. Make a habit of reviewing your SEO performance at least once a month to stay on track.

SEO Success Story: How Small Businesses Win with SEO

Highline Wellness, an eCommerce retailer specializing in CBD products, collaborated with elk marketing to enhance their SEO performance.

The strategy focused on creating unique content, optimizing on-page elements, and acquiring high-quality backlinks. As a result, Highline Wellness saw a 42% growth in page-one keyword rankings within just three months.

Ascend Wellness Holdings, a multi-state cannabis operator, sought to enhance their online presence and capture valuable organic search traffic.

By implementing Dispense’s SEO menu, which programmatically created thousands of optimized product pages, Ascend achieved a 49% increase in organic search traffic over a 90-day period, resulting in $44 million in revenue from organic search.

Common SEO Mistakes to Avoid

SEO is a powerful tool for driving organic traffic, but small mistakes can derail your success. Avoid these common pitfalls to keep your rankings strong and your audience engaged.

1. Ignoring Mobile Users: A site that isn’t mobile-friendly will lose visitors—and rankings.
2. Keyword Stuffing: Overloading pages with keywords harms readability and can result in penalties.
3. Neglecting Local SEO: If you’re a local business, skipping local SEO means missing out on nearby customers.
4. Impatience: SEO takes time. Avoid the temptation to chase quick results with black-hat techniques.

By steering clear of these mistakes and focusing on a solid, long-term strategy, your site can steadily climb the search rankings and attract the right audience.

Start Small, Think Big

SEO can feel overwhelming, but even small changes like optimizing your product pages and writing blog posts can drive long-term traffic and sales.

Focus on:

• ✅ Finding the right keywords for your wellness products
• ✅ Optimizing your product pages & mobile site
• ✅ Creating helpful, shareable content
• ✅ Building backlinks from wellness influencers & blogs

Remember: SEO is a journey, not a one-time task. Stick with it, and your small business can achieve big results online.

Take the Next Step! Have questions about SEO for your small business? Leave a comment below, or contact us for personalized tips to get started.