Freelance Web Writer

Ranking on Google isn’t about chasing the biggest, most obvious keywords. It’s about finding the gaps your competitors missed and filling them fast. If you’re still trying to rank for terms like “supplements” or “vitamins,” stop.

Those spots are locked down by massive brands with million-dollar SEO budgets.

Instead, focus on the keywords that are gettable, profitable, and specific to your customers.

Here’s how to find the ones that are and skip the ones that aren’t.

Identify What Customers Are Actually Searching For

Keyword research doesn’t start with tools. It starts with your customers. Find the exact phrases real people are typing into Google. This is where the keyword research begins.

How to do it

• Open up Google Search Console or Shopify analytics.
• Pull your top product pages and blog posts.
• Look at the real search terms people are using to find you.

Expand Those Into Long-Tail Keywords

Once you have those starting phrases, the goal is to find longer, buyer-ready keywords with strong search volume and low competition.

The long-tail keywords are the ones that actually bring in buyers ready to spend.

How to do it

• Use tools like Ahrefs, Google Keyword Planner, or Ubersuggest.
• Plug in your phrases.
• Filter the results by:
  • 500–5,000 monthly searches (sweet spot).
  • Keyword Difficulty (KD) under 30 (realistic to rank).

Check the Competition

Before you get too excited, make sure you can actually compete.

How to do it:

✅ Google the keyword.
✅ Look at the first page of results.
✅ Ask:

• Are the top spots taken by small blogs or major brands?
• Are the articles thin, outdated, or irrelevant?
• Do the top-ranking product pages feel weak?

If the competition is light, congratulations. You’ve found an easy win.

Turn Keywords Into Pages That Rank

Google doesn’t rank websites, it ranks individual pages. So for each high-opportunity keyword you find, build:

• A product page optimized for the exact phrase.
• A blog post answering a question related to that keyword.
• Internal links between your product pages and blogs to build authority.

This is how you build a site Google trusts to own that search space.

Repeat (and Scale)

This process isn’t something you do once. You repeat it across every product and category you sell.

That’s how brands grow from a few organic hits to hundreds of thousands of monthly visitors.

Even Without an Audience

But what if you don’t have any audience data?

No Google Search Console, no Shopify analytics, no past website traffic?

You can still find high-opportunity keywords by looking at what’s already working in your industry.

Find What Customers Are Already Asking (Without Analytics)

Instead of pulling data from your own website, look at where your potential customers are talking:

• Amazon & Walmart Reviews – See what words people use when talking about similar products.
• Reddit & Quora – Search for your product category and see real questions people ask.
• Google’s “People Also Ask” Box – Google a broad keyword and check the related questions.
• YouTube Search Suggestions – Type a keyword and see what autocomplete suggests.

Example: Searching for “Collagen Supplements”

On Amazon reviews, customers kept mentioning:

• “Best collagen for hair and nails”
• “Collagen without artificial sweeteners”
• “Hydrolyzed collagen vs. regular collagen”

These are real search terms people care about and perfect keyword opportunities.

Use Keyword Tools to Find Long-Tail Keywords

Now, take those phrases and plug them into a keyword tool to find longer, easier-to-rank variations.

✅ Free Tools: Google Keyword Planner, Ubersuggest
✅ Paid Tools: Ahrefs, Semrush

How to Find Keywords With High Opportunity:

• 500–5,000 monthly searches (strong demand, but not too competitive).
• Keyword Difficulty (KD) under 30 (easy to rank).
• Long-tail, buyer-intent phrases (4+ words).

Example Results for “Collagen Without Artificial Sweeteners”

• “Best collagen powder without stevia” (1,200 searches, KD 21)
• “Collagen peptides without sugar” (800 searches, KD 19)
• “Organic collagen powder no additives” (600 searches, KD 17)

These long-tail keywords show real buying intent.

Check the Competition Before Choosing Your Keywords

Before you commit, see who’s ranking for the keyword.

✅ Google the keyword
✅ Check the top 10 results:

• Are they all massive brands? (Tough competition)
• Are smaller niche sites ranking? (Easier opportunity)
• Is the content outdated or weak? (Easy win)

Example:

For “Best collagen powder without stevia”, the top-ranking pages were:
✅ A Reddit thread
✅ A small niche blog with 500-word content
✅ A low-authority e-commerce store

That’s a green light, a high-opportunity keyword.

Optimize Pages for These Keywords

Once you’ve picked your keywords, create dedicated pages to target them.

✅ For Product Pages

• Use the keyword in the title & description.
• Write detailed benefits based on customer concerns.
• Add FAQs answering related searches.

✅ For Blog Posts

• Answer common customer questions.
• Internally link to your product pages.
• Include data or case studies to boost authority.

Example

Keyword: “Best collagen powder without stevia”
🔹 Product Page Title: “Best Collagen Powder Without Stevia – Clean & Pure”
🔹 Blog Post Title: “Why Some Collagen Powders Have Stevia (And What to Use Instead)”
🔹 Internal Link: Blog post links to the product page.

This helps Google connect your content, boosting rankings.

Track & Repeat

SEO is a process, not a one-time task. Once you rank for one keyword, repeat the process for other products.

• Monitor rankings with Google Search Console (once you get traffic).
• Tweak pages if they aren’t ranking after 60 days.
• Find new keyword opportunities every quarter.

Why This Works for Brands With No Audience Yet

• Teaches them how to find keyword ideas without relying on existing data.
• Gives them an exact process to follow (Amazon, Reddit, keyword tools, competition check).
• Ends with a strong CTA, positioning you as the expert to hire.

Conclusion

By looking at what real customers are searching for, finding long-tail, low-competition keywords, and building optimized pages around them, your health and wellness brand can sell faster.

But if you’d rather skip the hours digging through data and checking competitors, I can handle it for you. I’ll build a keyword strategy that’s tailored to your products, your customers, and your growth goals.