Freelance Web Writer

If you’re running an e-commerce wellness brand, email marketing should be your silent sales machine.

It works 24/7. It nurtures your customers. It drives repeat sales. But here’s the real question:

Are you even making 1% of your revenue from email right now?

If not, it’s time for a serious check-in.

Because if you’re not seeing at least 15% of your revenue from email flows alone, you’re leaving easy money on the table. And worse, you’re leaving your customers hanging right in the middle of their journey. Here’s how to fix that.

Step One: Meet Your Customers Where They Are

Your customers are already on a path with you. The question is: Are you supporting them at every stage?

There are three essential flows that every wellness brand should have running on autopilot:

1. Welcome Sequence: Make the First Move Count

Think beyond the coupon. Create a full experience.

A new subscriber is excited about your brand. They just signed up. The interest is there. Now’s your moment.

But here’s where most brands get it wrong:
They offer a 10% discount and call it a day.

That’s not enough. Wellness shoppers are looking for value and connection. They want to know what makes your products better, how your ingredients work, and why your mission matters.

How to level it up

• Offer a free guide (like “7-Day Adaptogen Reset”) alongside the discount.
• Surprise them with a bonus (maybe a digital wellness journal or mini-course).
• Share your story. What inspired your brand? Why should they trust you?

2. Cart Abandonment Sequence: Save the Sale

Don’t settle for one reminder email. Build a sequence that feels helpful, not pushy. They added products to their cart. They got so close.

And then… nothing.

This is the point where your emails can either recover the sale or lose it forever.

How to level it up

• Remind them what’s in their cart with beautiful, clear visuals.
• Overcome objections. (“Still unsure? Here’s why our organic sleep blend works.”)
• Add urgency. (“Only 5 left in stock—grab yours before it’s gone.”)
• Sweeten the deal. (Think limited-time bonus gift, free shipping, or loyalty points.)

3. Browse Abandonment Sequence: Bring Them Back

This is your chance to keep the conversation going. These are people who browsed your products but didn’t add anything to cart. They’re curious, but something held them back.

Maybe they’re still thinking. Maybe they got distracted. Maybe they’re comparing you to competitors.

Your job? Show up and guide them forward.

How to level it up

• Recommend bestsellers or products similar to what they viewed.
• Share customer reviews or success stories.
• Educate them. (“Here’s how our plant-based protein supports energy and recovery.”)

Step Two: Test Your False Objections

A huge mistake brands make? Guessing why customers aren’t buying. You think it’s price. Or shipping costs. Or timing.

But unless you’re testing, you don’t really know. Try experimenting with:

• Different types of offers (discounts vs. gifts vs. content).
• Various message angles (science-backed vs. community-driven).
• Levels of urgency (24-hour flash sale vs. “while supplies last”).

Let your data tell you the truth.

Step Three: Upgrade Your Copy, Messaging & Offers

Most emails don’t convert because the copy falls flat.

• It’s not clear.
• It’s not convincing.
• It’s not creating desire.

The fix? Make sure every email in your sequence:
✅ Connects emotionally.
✅ Overcomes objections.
✅ Reinforces your product’s unique benefits.
✅ Makes taking action feel urgent but effortless.

If you’re not seeing conversions, that’s a sign your messaging needs attention.

The Bottom Line

Your wellness brand deserves more than a leaky email funnel.

With the right welcome, cart abandonment, and browse abandonment sequences running—and with irresistible offers and dialed-in messaging—you can easily drive 15% or more of your revenue through email.

And the best part? Once these flows are optimized, they keep working in the background while you focus on growing your brand.