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Get your audience to stop, drop, and open their wallets to shop with AIDA. But how? The well-known copywriting formula creates a slippery slope that converts prospects into brand loyalists. Grab their attention with your headline. Keep it for more than 2.6 seconds by… Continue Reading “The Ultimate Formula to Gain Your Customer’s Attention Right Away”
“Rewriting is the essence of writing well: it’s where the game is won or lost.” William Zinsser Tools for editing copywriting help convert eCommerce visitors into customers. But how? By capturing the elusive attention, interest, and desire of your One Reader. Making a long-lasting… Continue Reading “13 of the Best Tools for Editing Copywriting to Improve your eCommerce UX Right Now”
Who needs tools help create headlines? According to Joseph Sugarman, the sole purpose of the headline is to get the next sentence read. That is an overwhelming amount of responsibility for one component of your copywriting. Use the assistance of tools to PULL in… Continue Reading “Discover 9 of the Best Headline Tools That’ll Boost Your Content’s 1st Impression Right Now”