What do ancient Egypt, ancient Greece, and ancient Rome have in common? They were advertising in pre-modern history. They’ve also found advertising in Asia, Africa, and South America. People are 70% more likely to convert when they see a retargeting ad. Turn casual shoppers into lifelong… Continue Reading “How Does Ad Copy Push your Audience to Emails and Sales Pages”
Ad copywriting is about clicks. You can enhance it with images or gifs because they’ll get their attention. Designing your ad ( blog post, landing page, or email) around your copy is critical to delivering a clear message. It helps entice your reader to… Continue Reading “How Gifs, Images, and Visuals Aid Ad Copywriting”
…Who knew a little button could have all that power? I’m presenting call-to-action examples from around the net for you. With factors like size and placement coming into play, how much does messaging matter? Amplify the value with your copywriting. The whole purpose of… Continue Reading “Call-to-Action Examples: CBD Web Copywriting Breakdown”
The Search Engine Journal confirmed 70 – 80% of users ignore paid searches on Google and select the organic results that come from the search. Keyword research tools won’t replace an SEO expert or agency, but they may be more cost-effective. Content writing like… Continue Reading “How to Create CBD Content Writing that People are Searching For”
“Hire a freelance copywriter.”
Writer-client relationships are the bread and butter to success.
That creates a WIN-WIN situation for both parties.
A subject line and a newborn baby, what do they have in common? They both need extra care and attention. 59% of consumers report email influences their buying decisions. But with 200 (on average) emails in your subscriber’s inbox, the email copywriter’s greatest challenge… Continue Reading “Craft a Magnetic Subject Line with 4 Rules in 5 minutes”
Email deliverability! (Dad joke?) Over 360 billion emails are sent and received daily. If you work in eCommerce marketing, you know your subscribers’ inbox is overflowing with promotions, coupons, etc. How are your email campaigns collecting dust in a junk folder? Most emails sent… Continue Reading “What’s Email’s Best Ability?”
Less is best when it comes to email copy. Easily digestible copywriting refer to subscribers reading your emails from their phone in a crowded inbox. Emails are naturally teasers, so it’s the body copy’s job to trigger a click. The subject line and preview… Continue Reading “What’s the Best Email Length for CBD eCommerce brands?”
How could email marketing still be effective at the ripe old age of 57? No wonder your email campaign is collecting digital dust with all the dancing on TikTok, debating on Twitter, reels on Instagram, and “friend forming” in Facebook groups. However, email has… Continue Reading “3 Ways an Email Campaign can Tell, Compel, and Sell CBD”
“74% of B2B buyers share blog posts with colleagues.” Demand Gen Report’s 2018 Content Preferences Survey They said reading died in 1991 and again in 2007, so marketers’ most significant challenge is creating content that drives sales. With video as the latest digital marketing tactic, anything wordy doesn’t seem… Continue Reading “CBD Blog Posts Increase Your ROI: 7 Reasons How”