Headline tools? Who needs those? According to Joseph Sugarman, the sole purpose of the headline is to get the next sentence read. That is an overwhelming amount of responsibility for one component of your copywriting, so use tools to PULL in visitors. Every marketing… Continue Reading “9 Headline Tools to Create a Slippery Slope”
Happy First Day of Fall!
The “Words Mean Business” strategy was developed by Stupendous Copy to implement copywriting principles into content marketing to showcase the value of the brand.
Content marketing educates the audience about your product/service without coming off as “salesy.”