Tag: content writing

9 Headline Tools to Create a Slippery Slope

Headline tools? Who needs those? According to Joseph Sugarman, the sole purpose of the headline is to get the next sentence read. That is an overwhelming amount of responsibility for one component of your copywriting, so use tools to PULL in visitors. Every marketing… Continue Reading “9 Headline Tools to Create a Slippery Slope”

3 Experts to Follow When Learning How to increase your SEO & UX With Keywords

Why are keywords so important to SEO? Where does UX come in? Research done by the Search Engine Journal confirmed 70 – 80% of users ignore paid search on Google and select the organic results that come from the search. There are over 1 billion… Continue Reading “3 Experts to Follow When Learning How to increase your SEO & UX With Keywords”

Content Marketing Case Study – Words Mean Business

Happy First Day of Fall!

The “Words Mean Business” strategy was developed by Stupendous Copy to implement copywriting principles into content marketing to showcase the value of the brand.

Content marketing educates the audience about your product/service without coming off as “salesy.”

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