Freelance Web Writer

Ready to dominate rankings? Here’s the framework:

1. Start with topic clusters

Use real search data (like from SEMrush or Ahrefs) to build content around what your audience is actually searching for.

2. Link internally like you mean it

Every blog post should guide readers to the next best page—whether that’s another article, a quiz, or a product page.

3. Build external relevance

Link out to reputable sources (yes, even competitors or media outlets). Then, pitch your content to earn links back.

4. Audit your content quarterly

Update outdated facts. Add better links. Kill what’s no longer serving your audience.

5. Connect your products to education

Product pages shouldn’t stand alone. They should be supported by articles, videos, and resources that help people feel confident clicking “Buy.”