What Do Website Copywriting and Batman Have in Common?

Website copywriting is the Batman of the internet. How? I’ll explain soon.

According to Shopify Plus, “By 2021, global retail eCommerce sales will reach $4.5 trillion.” Copywriting saves the day by converting your visitors with words as it solves your audience’s problems by speaking directly to them.

Since selling digitally is the present and future, how does your company cut through the clutter?

Audience research will provide all the answers you need to know.

But first ask yourself:

  • What’s the purpose of your website?
  • Why wouldn’t your site’s messaging accomplish your primary objective?

Your website’s images, videos, and great design are important. BUT cohesive messaging is the best way to quickly persuade your audience.

Do you underestimate the conversion power of your website copy? Most do. Can Batman be a better superhero than Superman, Wonder Woman, or the Flash?

Where would your ROI be without losing those website visitors? The ones that leave without making a purchase or signing up for your email list?

Keep reading to learn how to convert your visitors.

Batman relies on his intelligence, research, resources, and mastery to solve any problem. Converting web copywriting does the same. Click To Tweet

By the time you finish reading this article, you’ll learn how to

  • In 5 seconds or less, make a great impression and rank higher on Google
  • Keep visitors engaged and win leads, appointments, sales, etc
  • Make your company memorable
  • Make it more likely the visitors will return

Imagine, people coming from a Google search, or a Facebook ad, or a social media post and converting into loyal customers of your brand.

Repeatedly.

Because you solved their problem by presenting real tangible solutions.

Consumers are smart. You have to work smarter to get CONVERSIONS.

According to Demand Curve’s Julian Shapiro, “75% of site traffic will leave after only seeing your homepage.” To convert more visitors, make their journey less confusing and hone your messaging.

Using your website to connect to the needs and desires of your target audience creates a goldmine of consumer knowledge and profit. Bring them in with solid headlines that work.

What doesn’t work is web copy that leaps over your competitors’ in one bound, claims your product/service is bulletproof, or the worse – magically changes lives. Click To Tweet

The Goal of Website Copywriting

Batman is always laser-focused on the goal. To create high converting web copy:

  1. Define the purpose of your website and each particular landing page
  2. Think about your target audience’s journey through your sales funnel
  3. What do you want the reader to do after landing on your website?

The answers to your questions will help you develop the main point you want to convey.

Breaking news, your website is a sales and marketing tool. How does it generate leads? Click To Tweet

Are you generating sales? Or do you want to qualify prospects? Maybe, you’re more interested in answering inquiries.

Whatever the end goal is, put the audience first.

Focus on generating trust. The key element is writing for real people. Remember to target your audience. Use a formula to get their attention and convert it into action.

Be the world’s greatest detective and find out what makes your audience tick. They leave clues everywhere on the internet and when they engage with you. Click To Tweet

The sole purpose of your website is to show your audience your product/service will defeat that evil problem. The issue that prevents them from being the best version of themselves.

Establish a mood of trust, rapport, and credibility by showing you understand their needs, mood, and personality.

Trust converts so create a positive user experience. Be vivid and personal with your messaging. Directly address your ideal buyer. Speak about their wants and needs. Be clear about it.

Be Batman! Your brand doesn’t need the celebrity influence/endorsements, massive ads dollars, or any other advantage a BIG NAME brand has. Click To Tweet

Start with the overall goal and then move forward. Remember the goal of every word is to get the audience to continue reading (Joseph Sugerman’s Axiom 2).

The ultimate goal is to get the audience to take action.

According to the six-figure copywriter Jacob Mcmillen,

Generating leads is the goal. Websites sell.

The Focus of Website Copywriting

Web copy is more persuasive when it focuses on your customers, rather than your company. Picture who you are writing for and focus on making your main point.

Does your main point focus on your audience?

Think about the challenges and problems they face and how your product/service provides the solution(s). Lead with that solution/point so the visitor doesn’t have to scroll.

Create an emotional connection with your audience. Focus on reaching your ideal buyer by using their language and addressing your audience’s:

  • Beliefs
  • Feelings
  • Needs
  • Wishes
  • Desires
Converting website copywriting speaks to the audience's desires.

Be personal. Be direct.

Focus on conveying the benefits of your business to your audience.

Be intentional. Be vivid.

Explain the solution your company provides by telling a story.

Always include:

  • who you are
  • what you do
  • how you do it
  • who you help

Your web copy has to convey your unique selling proposition. Try to sum it all up in one or two sentences. Make your website copywriting cohesive. FOCUS on providing the information your prospects need to know to buy from you.

Your focus is convincing your prospects to buy from you.

Features and Benefits

To sell your products/service, you need to focus on the benefits you provide to your readers.

Features are facts about your product or service.
Benefits are what your product does for your readers.
Value proposition is the promise of the value you offer to your ideal reader. 

Selling is understanding people, so think wants vs. needs or risks vs. rewards or even groups vs. individuals. How will your product/service make their life better? Your audience doesn’t care about your company or products, just themselves.

Your website copywriting makes your money when it is well written.

Ask yourself:

  • Does your service save costs?
  • How about reducing stress?
  • Does your product generate more revenue?
  • Will it make your ideal buyer more productive?

Solve their problems. By speaking in their language, you get them emotionally involved.

Highlight the most desirable value propositions. Start a conversation with your audience. To increase your conversion rate, entice your visitors with copy that resonates.

Be credible. Be concise.

  • Find out your audience’s pain points and understand the feelings that drive those pain points
  • Match the quality of your product/service with a benefit
  • Find the best value proposition to convert up 3x more leads
  • In short, make sure the selling points say a lot with a little

Don’t tell the audience your whole story. Think of your landing page as a billboard. Capture your value propositions in the:

You can tell them what you offer, the key benefit, how you solve their problem, etc.

Henneke Duistermaat’s 5-star book, How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers conveys a simple step-by-step process to writing your website copy. It’s a quick read if want to learn more. Let’s continue our superhero conversation about your site’s ability to empower the hearts and minds of searching consumers.

The Hero Section

The hero section is the visible part of the web page when the audience first lands on your site. It should include the header and the subheader. Both sell your brand with the benefits and value propositions you created for your audience. An image is strongly encouraged but optional. Hook the readers by prioritizing the features that benefit your audience the most.

Add your company’s

  • Why
  • What
  • How
  • When

Image

Large images paired with informative copy is a common technique used. Ensure your unique selling proposition communicates your values and your mission.

Be enticing.

Translate all the features of your product/service into a benefit for your visitors.

Be specific.

State the high-level purpose of your business.

Header

Use your header to explain what you do. Keep your header within 6-12 words. Write a full description of what you’re are selling.

Subheader

Use your subheader to describe how you do it. Keep your subheader within 10-13 words. Explain how you uniquely solve your customer’s issue.

The Fold

Ensure your websitecopywriting is primarily above the fold

The fold describes a web browser window’s bottom border. The fold is the HERO section but could include more.

Elements of Scannable Website Copywriting

Every website should have these copywriting elements to enhance the reader’s experience.

  • navigation bar
  • headlines
  • subheadlines
  • bullets
  • inverted pyramid technique
  • break paragraphs into chucks
  • eliminate extra words and phrases
  • remove jargon
  • Use active voice only

Remember to always to edit your content. Check out these 12 plus tools that can help.

Types of Website Pages

Tailored the goal of your landing page based on its purpose. Each landing page should tie into the overall purpose and goal of your website. Each page must work together in complete harmony to efficiently convert visitors.

  • Homepage
  • About page
  • Contact page
  • Persona landing page
  • Product page

The Social Proof

Try to have customer testimonials (social proof) before the call to action. Or your social proof can be data, examples, statistics, reviews, etc.

  • Data
  • Testimonials
  • Examples
  • Case Studies
  • Reviews
  • Statistics

Always Close with a Call to Action(CTA)

Well placed call to actions always close. Your call to action should stand out. Always have a call to action so your audience knows the ideal action to take.

Common Examples

  • Learn More
  • Add to Cart
  • Sign Up Now
  • Buy Now
  • Support Us
  • Share on Social Media
  • Checkout
  • Add to Wishlist
  • Discover More

Visuals & Website Copywriting

The image you use should reinforce the messaging of your copy.

Key Performance Indicators of Website Copywriting

KPIs are measurements that have clear numerical values to measure the performance. Limit them to the 5-8 most important measures you have. Use them consistently to improve the effectiveness of your website copywriting.

Tools to Help Measure Website Copywriting

There are a wide number of tools to use to increase the effectiveness of your web copy. I’m just recommending one for now.

Google Analytics


Search Engine Optimization

Use owned, earned, and paid media to help get your website seen. Enhance your owned media with SEO copywriting.

Keywords

Keyword research should start with creating a list of words that describe your business, products, and services.

Select the keywords based on

  • relevance
  • traffic
  • trial & error
  • competition

Use the following tools to help

Put your keywords in

  • the page title
  • in the headline
  • subheadlines
  • in the body of the copy

Blogging

It is shareable content for social media to drive your audience to your website. Define your distribution channels and create a content calendar. You will have a content marketing campaign to generate traffic back to your website.

Links that are directed towards your website are a vital part to your site’s ability to rank higher. The more the better and it screams to Google you are popular.

Meta descriptions

The meta descriptions of your blog post is a snippet that summarizes a page’s content. Search engines show the meta descriptions when the keyword is in the description. Keep it up to about 155 characters, according to YoastSEO. It’s also an HTML tag. Use your focus keyword.

Google needs fresh content and updating landing pages. Creating valuable content for your readers.

HubSpot has a list of 31 examples, click here.

Footers

If someone was interested in your services/product if they made it to the footer. Or they automatically scrolled down.

  • Add more important is this section (Contact information, Social Icons, Email Signup)
  • Add navigation options.
  • Add a copyright.
  • Add a sitemap for SEO purposes.
  • Add privacy policy, terms of use, etc.

Be Batman! An Overview of Website Copywriting

Your website can save your thousands of dollars. It sells your company 24/7. Think automated sales for your products/services, and you can provide value with lead magnets and/or a blog.

Build your email list! Sell your products to your hard-earned customers. Be heroic enough to heal your audience’s pain points. Be determined! Be relentless! Rise to the challenge of getting your audience’s attention and complete your mission. Sell!


How to Improve your eCommerce UX Today Leveraging 13 Copy Editing Tools

Copy editing tools help convert eCommerce visitors into customers. But making a long-lasting impression in 5 seconds or fewer isn’t easy. Copywriting connects readers to clarity, creating “context” in a congested online world.

Approximately 47% of adults in the United States experience considerable difficulty in performing tasks that required them to integrate or synthesize information from complex or lengthy texts.

National Center for Education Statistics

(Use the Table of Content to skip straight to the editing tools).

Yes, it can take hours, days, or weeks to revise to the point your audience will understand how your health product/service solves their problem. Yet, UX is a vital part of optimizing your sales. Speed up the process without sacrificing quality. How? Let me explain.

By the time you finish reading this article, you’ll learn how to

  • Ease the reading effort for all your visitors
  • Improve your conversion rate by lowering your bounce rate
  • Communicate your USP precisely to increase your profit margin
  • Save time using editing tools to highlight the strengths/weaknesses of your copywriting

Why Copy Editing Online is Vital

COVID-19 is showing us the importance of well-written websites. As we grow more digital day by day, communicating clearly is essential. It automates selling your health and wellness products/services online by connecting the dots. So edit ruthlessly to increase the clarity.

Wayyy back in 1998, a Nielsen Norman Group study was done that showed, a rewritten website scored 159% higher than the original in measured usability.

Technically, copy editing is….

The definition of the purpose for copy editing tools

Copy editing for the web is concisely illustrating important information through adding, removing, and choosing words. Plus, there is punctuation and grammar.

Readability can set limits on your potential customer’s interest in your health and wellness product/service. This can “make or break” their experience with your brand. Users will leave your site before you even get a chance to convert them.

Keep your copy simple by using editing tools to improve its clarity. Revising for readability helps visitors’ FEEL your solution for their problem with “WHY BUY” messaging.

Editing is not just about fixing the grammar, it’s about fixing the clarity for your reader.

Ann Handley

Copy Editing Tools Help with Cognitive Fluency

Cognitive fluency refers to the subjective experience of the ease or difficulty of completing a mental task.

Cognitive fluency may be the most underrated aspect of the user experience because it affects customers’ perceptions and behavior. People can be persuaded easier when your messaging is easy to comprehend. When your visitors are more receptive, they click the buy button.

Yes, a typo-free website helps. But poor copywriting makes any investment you made in vein.

Good writing starts with rewriting.

Eddie Shhleyner, Very Good Copy

During copy editing, think about the ease or difficulty your visitors will have mentally processing your copywriting. Make it as easy as possible for them to understand.

Copy editing is a dynamic process of perfecting your eCommerce site’s effectiveness at getting consumers to click. But it’s worth it.

Side Note

In 2016, CXL’s Aaron Orendorff stated the most notorious place for clutter is the homepage. Sticker Mule’s revenue dropped by nearly 48% when they added too much content.

Flesch Reading Ease Test & UX

Use the editing tools to figure out what the Flesch reading score is and that will ensure your copy doesn’t go over your visitor’s heads. According to Readable, 83% of people will finish your content if the readability level is 5th grade instead of 12th grade.

Developed in 1975 for the U.S. Navy, a higher score on the Flesch Reading Ease Test means your content is easier to read. Measuring the readability of your copywriting gives you a good indication if your visitors will understand what they perceive.

Flesch Reading Ease Test is a great copy editing tool.

Source: Wikipedia

When using the tools below try to aim for a score between 60.0–70.0, unless your audience requires a higher level of comprehension.

Some popular publications readability index are:

  • Reader’s Digest – 65
  • Time – 52
  • Harvard Review – low 30’s

Use online editing tools to get the Flesch Reading Ease Test score so you write your content accordingly.

Tools Help Create Clear & Concise Converting Web Copy

“The average human attention span is now shorter than a goldfish’s — seriously.” – Digitalinformationworld Click To Tweet

When editing your website copywriting:

  1. Think about the structure of your site
  2. The purpose of the copy

Persuasion on the internet is about capturing your target audience’s attention. The average attention span of an adult is 8 seconds.

Basically, your target audience needs to know who you are and why they should buy from you.

You can be “flashy” but if visitors don’t understand your metaphor or your hyperbole overload then you probably lost them. Hopefully, not forever. (Everyone deserves a second chance, right?)

According to a 2008 Nielsen Norman Group study, users read only 28% of the words. To negate losing your audience to the millions of other things there are to do while they are online, use these tips to make your copywriting more appealing.

Gold Fish need you to use copy editing tools to keep their attention

Copy Editing Tools for Readability & Consistency

A UX-friendly writing style (voice and tone) needs uniformity. Increase the readability by delivering valuable knowledge in the same tone and voice.

Consistent web copy makes the experience more polished, therefore presenting your company in a professional manner. A cohesive message builds credibility and trust. Reliability generates leads.

Be consistent with the:

  • Font size
  • Font style
  • Formatting
  • Terminology
  • Capitalizations
  • Commas
  • Spelling
  • Hyphens
  • Acronyms

Following the lead of Joseph Sugarman’s quote, “the goal of every sentence is to get the next one read,” every single sentence has to consistently advance the action.

The consistent flow of the “slippery slope” leads to fluency heuristic.

Fluency heuristic – the easier an idea or information is to understand, the more likely it is to be accepted. 

Developing a style that has consistent formatting and structure. The copy and other on-page elements of your web pages working together only increases the persuasiveness of your copywriting.

YoastSEO’s readability tool has an acceptable frequency of long sentences of 25% or less and passive sentences at less than 10%. Using editing tools statistics will keep your writing consistent so clarity isn’t an issue.

Emphasize the benefits over features while keeping in mind most visitors will scan the website for meaningful information. Ensure your web copy and each page of your website is cohesive with a simple structure.

How Can Copy Editing Tools Optimize Your Website?

According to Neil Patel, readability is directly linked to:

  • How Google indexes and rates your website
  • If people like your content
  • Your revenue

Since we’ve all got options online, your website’s bounce rate is often tied to your UX. Their experience is more than words but copywriting provides context and meaning. Meaning equals money. In eCommerce, meaning equals conversion rate optimization.

A Referral Rock survey found out, 36% of marketers said copy has the greatest impact on conversion rate, while 33% named design. To fix your bounce rates with copywriting that correlates with the consumers, focus on optimizing your visitors’ experience.

Improving your website copy will inspire those “window shoppers” to become long term loyalists as the brand speaks to their needs for better health outcomes. Click To Tweet

A great user experience starts with meaningful copywriting that is:

  • Clear
  • Concise
  • Creative

It efficiently solves your consumers insecurities about your health and wellness company, product, or service.

Copy and paste your website copywriting into the editing tool:

  • If the score is too low – simplify your sentences
  • If the readability index is too high, add some brand personality, creativity, or even industry-specific jargon


Increase your conversion rate using copy editing tools by measuring the readability of your web copywriting.

How to Optimize with Copy Editing Tools?

To increase the duration of your user sessions, have copy that tells, compels, and sells your visitors that you have the solution for their problem. Edelman provided insight that only 10 percent of people think any given brand communicates their motivations and concerns.

1.Create a value proposition by combining your:

  • VoC data
  • Customer feedback
  • Analytics
  • Marketing Goals

2. Edit the messaging (repeatedly) until it increases your conversion rate.

Successful web copywriting is partly creative but mostly scientific so use your research to:

  1. Rearrange your unique selling proposition by popularity
  2. Condense the benefits to the most relevant ones
  3. Implement a segmentation, personalization, and stage of awareness strategy within your brand’s unique voice
  4. Completely rewrite the copy based on the numbers
Use the editing tools when you feel like your web copy is miles away from being published to speed up the process. Click To Tweet

P.S.

Revising is a process that can go on forever so make sure you set deadlines but don’t rush this part of your customer’s experience.

Optimizing Readability with Copy Editing Leads to Revenue

Do different types of editing depending on the needs of your web copywriting. How bad is your website tanking?

You see plenty of views, but no one is clicking. Whelp! It’s time to reorganize all the copy during a heavy copy editing revamp.

Your editing process can be complex or simple.

“1) Write the entire text. 2) Set your text aside for a few hours or days. 3) Return to your text fresh and edit.” -Dean Rieck, “the best direct response copywriter in America.” 

Fine-tooth comb editing may not be necessary. Let the analytics predict what level of copy editing needs to be done on the website.

Heavy copy editing includes changes from the style to the sentence structure.

You can work on:

  • The voice and the tone by choosing better diction
  • Reducing the wordiness of your messaging
  • Is there passive voice

The editing list can be endless. Testing is the best way to perfect what words convert your visitors most often.

Medium copy editing can consist of addressing problems in the website copy that you are aware of without having to change the entire messaging.

Light copy editing can be done based on quick insights provided by data or observations.

Google found visitors form a judgment in the first 50 milliseconds. Convert them into consumers faster by editing it into their language. Be precise and clear so cognitive fluency, readability, and your UX are converting powerhouses.

Get to the point you’re trying to make FASTER with OBVIOUS brand messaging by using editing tools. Click To Tweet

P.S.S.

Create an editing process that allows you to revise the copy at least 3 times.

Increase Conversions Through Comprehension with Copy Editing Tools

The process of fine-tuning your copywriting makes the difference between prompting clicks or producing a high bounce rate. Your passion for your product and your expertise are clear only after you polish your messaging.

The most important correlation between revenue and readability is understanding. As a result, clarity reigns supreme in converting your health and wellness audience into customers.

No one will ever complain that you’ve made things too simple to understand.

Ann Handley

Editing your website to convert isn’t just shortening up the word count. Instead, use the opportunity to create emotionally-rich web copy that is fine-tuned for conversion.

Focus on both the small details and the big picture, so your website will be easy to read. Use editing tools to achieve a user experience that is the talk of the net (good ole fashion word of mouth). The health and wellness industry is estimated to be worth between $3.4 trillion and $4.2 trillion.

A Well-trained Brain is the Best Copy Editing Tool

Reading out loud is the most productive way to edit your web copywriting. Start to read your copy from the end to the beginning (backwards) to catch typos, errors, and awkwardness.

When you read it out loud edit the:

  • Awkward sounding phrases
  • Sentence structure and comma placements
  • Obvious information that you hear missing
  • Missing transitions
  • Underused words
  • Repetitive words and phrases (especially with keywords)

Paying attention to every little detail makes the difference between communicating clearly and leaving the prospect’s confused.

Avoid foggy web copy with simple and straightforward messaging.

Tools for Copy Editing Website Copy

Keywords are going to be naturally embedded in your website copy since your writing for the web. Although SEO is a lot more than keywords, use tools catered towards an online audience to help you.

  1. Some copywriters focus on creating the content for humans and then crafting the keywords in the copy
  2. Others do all their keyword research first and then craft the piece so their copywriting is appealing to humans and search engines

Small SEO Tools Plagiarism Checker

Copy editing tool Small SEO Tools Plagiarism Checker

Quick Summary:

Small SEO Tools Plagiarism Check is the best tool to use to make sure there is no plagiarism. It has a lot of other useful tools for text available.

What I love about it:

Confirms your content is unique.

When to use:

Whenever you’re concerned with verbiage that is too close to your competitors.

Yoast SEO

Copy editing tool Yoast SEO Read-able

Quick Summary:

Yoast SEO is a popular plugin for WordPress that focuses on SEO. As your crafting content in WordPress, the readability analysis points out:

  • The percentage of transition words
  • The Flesch Reading Ease score
  • Passive Voice

Yoast SEO also looks at

  • Consecutive sentences
  • Subheading distribution
  • Paragraphs
  • Sentence lengths

What I love about it:

It gives your instant feedback on your readability. You can make decisions based on the color of each meter. Remember, your audience determines what score you’re aiming for on the Flesch Reading Ease test.

When to use:

Use YoastSEO when you’re putting your content into the CM.

Read-able

Copy editing tools

Quick Summary:

The Read-able tool streamlines the process by analyzing the whole page at once. They stated a business should have a score between 65-70 on the Flesch Reading Ease test. To measure the readability, it also uses test such as

  • Gunning Fog
  • SMOG Index
  • Coleman Liau Index
  • Automated Readability Index

It also has text statistics as well.

What I love about it:

You can use it to see what the current readability of your website is. Therefore, you can get an idea of what your audience is experiencing before you decide what to edit.

When to use:

Before you take a deep dive into your content.

Copyscape

Copy Editing Tools Copyscape

Quick Summary:

A full-page originality checker.

What I love about it:

You can use it to quickly check for plagiarism.

When to use:

Right before your site goes live to ensure there is no plagiarism in any of the content.

Unsuck-it

Copy editing tool Unsuck It

Quick Summary:

It provides alternatives to jargon.

What I love about it:

It probably doesn’t need to be used that often but it does provide quality alternatives and definitions.

When to use:

If it is necessary to remove jargon.

SEM RUSH

Copy editing tool Sem Rush

Quick Summary:

A data focused tool that helps you decide how competitive your keywords are.

What I love about it:

Sem Rush isn’t really a tool for editing, but you can use it to see what keywords are more important to include in your website copy.

When to use:

You can also see what questions people are asking related to your keywords. This helps your editing brain tailor your web copywriting to what people’s search intent is.

Ubersuggest

Quick Summary:

A Neil Patal keyword tool that provides analytics for your content ideas.

What I love about it:

The tool will help you decide which keyword is worth including by providing statistics, as well as what sites rank the highest for that keyword.

When to use:

Use Ubersuggest to help you determine what keywords to rank for.

Wordtracker

Quick Summary:

A tool to help you find long-tail keywords

What I love about it:

The tool provides ideas for medium and long-tail keywords.

When to use:

Use Wordtracker when you’re optimizing your page for medium and long-tail keywords.

Tools Used for Copy Editing

Hemingway Editor

Quick Summary:

It is an online tool that gives writers tips on creating a better document by providing a readability score (based on grade level). 

It also has a counter for

  • Words
  • Characters
  • Paragraphs
  • Sentences

What I love about it:

It highlights complex sentences in red and categorizes them as “very hard to read” sentences.

The Hemmingway editor points out common errors and lengthy sentences in yellow. The editor even suggests to shorten these sentences or split them into two.

It also points out:

  • passive voice (green highlights)
  • phrases that have simpler alternatives (purple highlights)
  • adverbs (blue highlights)

When to use:

To make your messaging clear and simple.

Slick Write 

Quick Summary:

Slick Write highlights

  • Adverbs
  • Complex sentences
  • Usage of prepositional phrases

Also, it breaks down

  • Structural elements
  • Sentence length
  • Flow of the lengths

What I love about it:

The statistics feature is extremely helpful for looking for stylistic mistakes.

It has three indexes that measure

  • Passive voice
  • Prepositional phrases
  • Reading level

It shows the percentage of your,

  • Vocabulary variety
  • Adverbs
  • Functions words
  • Pronouns
  • Uncommon words

in your website copy.

When to use:

You use the slick write editor when you need a quick breakdown of your website copy. It’ll highlight the words and have a description about the type of word it is.

For example, it’ll highlight an adverb and tell you to consider revising the copy if there are too many adverbs (5.5%).

Grammarly

Quick Summary:

Grammarly focuses on correcting over 250 types of grammatical mistakes, spelling errors, and vocabulary usage. Grammarly has a blog that provides writing tips.

What I like:

The quick suggestions it provides with its plugin. The overall score helps you determine if the copy is hitting its marks.

The clarity, engagement, and delivery meters are quick insights that can strengthen the point you are getting across.

When to use:

Whenever you are editing anything go with Grammarly.

Writing Reviser 

Quick Summary:

It is an add on for Google Doc users. It highlights key elements of writing like wordiness, passive voice, sentence fragments, and run-on sentences.

What I like:

It doesn’t suggest anything but it does point out all the different structural aspects of your words, sentences, and allows you to sweep through with precision.

When to use:

If you need a deep level look at the words of your website.

ProWritingAid

Quick Summary:

A web editor that captures spelling, grammar, and style issues.

What I like:

This online editor helps with word choice and it has a summary that breaks down your copywriting quickly.

When to use:

Use ProWritingAid for all of your editing needs.

Microsoft Word Spellchecker

Quick Summary:

Highlights common errors and has a basic spell checker feature. The real genius of Word is the “Read Aloud” feature.

What I like:

I only use Word for the “Read Aloud” feature but I LOVE listening to client copy out loud as I’m revising.

When to use:

When you need to hear your copywriting out loud.

Books that Help with Copy Editing

On Writing Well

A reference book for writing quality words, sentences, and paragraphs.

Proofreading Handbook

A well-written reference book on how to proofread. It provides a formula for dead/live versions of the document that ensure accurate and consistent editing.  She walks the reader through a step-by-step process for editing and proofreading.

Editor-Proof Your Writing: 21 Steps to the Clear Prose Publishers and Agents Crave (Great Books for Writers)

I haven’t had the pleasure of reading this book, but it came up frequently doing my research.

Online Resources

Grammar Girl 

Youtube

Last Words on Copy Editing to Convert

Optimizing your readability will decrease your site’s bounce rate. Capture your consumers’ world as they see it and deliver the right message. If they have a clear understanding of how beneficial it is for them, your health and wellness products/services will sale.

After revising your current web copy, your prospects will be converted into customers that won’t be able to wait to tell their friends the experience they had. You will always be optimizing!

(Leave a comment and tell me what you think. Please provide any additional tools).


Web Copywriting Increases Your ROI in 4 Weeks


The Conversation Power of Words

Use these 4 steps to increase your return on your investment in your website.

Before you implemented these tips your website is…..

Step 1: Understanding the Connection Between Web Copywriting and Your Website

Step 2 – Understanding the Connection Between Web Copywriting, Your Website, and Your Audience

Step 3 – Understanding Web Copywriting as a Whole

Step 4 – Implementing Web Copywriting on Your Business Website and Beyond




How the Power of Words Strategy Will Helped You Monetize Your Website

Step 1 – Understanding the Connection Between Copywriting and Your Website

August Issue “{Case Study} Did I Keep My Promise to You?


I was able to generate this revenue besides the fact that:

  • I’m relatively new to web copywriting
  • I have a relatively small email list and social media following
  • I had no connections to influential bloggers
  • I didn’t have all the SEO tools (SEMrush, Google Analytics, Yoast SEO)

And in this step-by-step case study, I’ll show you exactly how I did it.

 This technique works for anybody selling services or products. I implemented the same strategy for my business and my clients, but I tailor the content to their audience so everything is unique and crafted for the best results. Most web copywriters wouldn’t share this information, but I know how much time it takes to implement good web copywriting so if you’re short on time – contact me

View my portfolio here

Results

 In just 4 weeks, this technique helped me get:

  • Web Copywriting Gigs
  • Blog Post Gigs
  • Digital Marketing Strategy/Social Media Gigs
  • Consulting/Editing Gigs

By frequently publishing blog posts, I ended up in 50 search engine results. These referrers ended in 3 clients who contact me via my information on the blog post.

 WordPress Stats

I made a few cents (lol) off of ads that were served by people clicking on them while on my page.

 WordPress Stats

The overall views resulted in 20 people contacting me, leading to 12 projects.

Wordpress Stats

Getting Web Copywriting/Landing Page Projects

One of the Web Copywriting/Landing Page projects was for D.A. Sports Agency. I updated the “Bio” page.

Web Copywriting - D.A. Agency Before
Before

Scroll down for the “After” photo…. I kept the facts but infused them with Devin’s story to ensure the audience sees the organic growth – a key theme in D.A. Agency’s marketing strategy.

Web Copywriting - D.A. Agency After
After

Endgame

Working on the landing page led to consulting work and editing nutrition guides. Now, Devin and I are working on a collaboration so stay tuned for more. In addition to more web copywriting opportunities, Devin has shown me a few social media hacks and provided invaluable advice about trademarking key elements of my brand.

Thanks for the opportunity D.A. Agency!

Getting Blog Post Jobs 

I’ve worked with Colorado Black Health Collaborative over the years but when they noticed my upgraded site and blog posts – they requested a few content marketing projects. All the blog posts are marketed via Facebook. One post did very well in terms of engagement, another had a lot of shares while another one created an opportunity for an interview from the local news station. Another opportunity with a media outlet that has 15,000 subscribers was a result of our hard work. All the blog posts increased the engagement for CBHC’s website.

Web Copywriting - CBHC Blog Post Comments
Web Copywriting - CBHC Blog Post Comments

Endgame

I continue to create content for CBHC. Most recently, I created a blog post centered on their Host for the 2nd Annual Gala, Bill Bellamy. I am also working on a poem for the same event. 

Thank you Colorado Black Health Collaborative for the opportunity.

Getting a Digital Marketing Strategy/Social Media Job

One project I got to work on was with a student organization at Clark Atlanta University. After seeing the website, we collaborated on ideas for marketing their marquee conference “Teacherish” on all the digital platforms.

Web Copywriting - EYE Feedback

#Teacherish19CAUATL

More Feedback:

Web Copywriting - EYE Feedback

Call to Actions I Developed for the Event

For more Self-Care, Fun, and Creative Tips!

Come to

CAU Campus March 30, 2019

Click the Link in the Bio for Tickets

Hurry! Sales End on the 16th!

Content

 EYE Content


 EYE Content

Endgame

Around the time I landed the E.Y.E. project, I also landed two different academic-focused projects on African Americans. It was challenging as I already had a huge project going on but I was able to manage everything. I learned a valuable lesson, only have 3-4 projects going on at a time. Now, I pre-qualify projects to see if they are worth my time since I have to keep multiple projects going as I continue to market myself. That is how you build a successful freelance business, according to Peter Bowerman.

Thanks for the opportunity Educating Youth Everywhere!


You can get these types of results by taking these actions.

you will be able to harness good language to get your audience to buy your product or service online.


Didn’t get any views!

Didn’t have very many people signed up for my newsletter!

Didn’t have any backlinks with credible publications!


How “The Power of Words” Strategy Helped my Website Grow

In just a few weeks copywriting helped me

Get the Attention of the Right Audience

Land High-Quality Gigs

Increased Engagement 

Copywriting can take your website from a money-sucking, time-consuming, unfinished project to a search engine optimization dominating sales point for your business.

If the words on your website address any objections the customer may have while showcasing your brand’s value proposition – then you will have a digital goldmine.

A website can, in 7 seconds or less, market your products, business, and or services online at a low cost to increase your return on your investment.

Every day, I used to take precious time to clarify copywriting to everyone who showed interest but now I know better. Instead, I let people who are interested in copywriting come to me through Google searches.

A well-developed website increases your profit margins by attracting customers from different time zones with high -value content that sells your brand. Websites can be set-up to automatically have a selling system.


Step 2 – Understanding the Connection Between Copywriting, Your Website, and Your Audience

When it Comes to Web Copywriting There are 2 Types of People in the World

People who get it right away

(usually marketing professionals and other content writers).

Or

People have no idea how to comprehend the words that are coming out of my mouth (everyone else).


Most likely, your audience will not know what copywriting is and therefore won’t realize what they are reading is geared towards them making an action. As a business owner, you hope that action is buying your product or service, or at the very least signing up for your newsletter. Don’t worry about the words on your website coming off as salesy.

Copywriting is everywhere since it sells products, services, and/or ideas but people don’t realize it, especially when it comes to the content they value.

The key to your web copy is using the “AIDA” formula tailored to your buyer’s persona.

Define the Buyer Persona

Do market research (your customer’s characteristics, spending habits, location, and needs).

 Understand your prospects problems.

Audience Formula

AIDA

Attention

Interest

Desire

Action

Once you have a buyer persona and you know what will grab their attention, keep their interest, and speak to their desires – they will take action.


Step 3 – Understanding Web Copywriting as a Whole

Copywriting Basics

Common places it can be found hiding in plain sight are

Letters and advertisements that are delivered to your mailbox.

Newsletters, magazines, and special reports.

The words on brochures, billboards, and business cards.

Emails.

The Best Place for COPYWRITING

Websites (landing pages, blog posts, and lead magnets).

Copywriting has nothing to with the word, “copyright.”

Definition of Copywriting

(Denotation – Direct specific meaning)

Copy in this context means written matter intended to be reproduced in printed form or the text of advertising or marketing material.

Writing is the process of using letters or characters that serve as the visible sign of ideas, words, or symbols.

Copywriting is the process of writing advertising or promotional materials.

The Skinny

(Connotation – something suggested or implied by a word)

I craft words in a way that creates engagement with your audience which leads to generating more sales, sign-ups, or donations by effectively marketing your business online.

Copywriting is Related to

Advertising  –  because it creates awareness for a service and/or product without trying to obviously sell it.

Storytelling (Fiction) – because it connects to people through the main idea of a compelling narrative with supporting plots, characters, etc.

Journalism (Non-Fiction) – because it reports information (statistics, expert references, and testimonials) and interviews must be conducted to build credibility.

Poetry – because of the word choices and the creativity involved has to be ultra-specific to the benefit you are offering.

Psychology –  because people take action (buy expensive items) for emotional reasons, not logical ones.  Think about the power of pride, lust, happiness, envy, fear, and vanity.

And many more forms of writing and social sciences.

The Elements of Copywriting

Copywriting is

Since copywriting is basically any set of words that request action from your audience it includes a lot of projects. It also has roots in almost all forms of writing business and is the most effective way to make sure your USP is being presented in a way that will resonate with your audience.

  • Copywriting stresses the benefits to persuade your potential customers to purchase your product or service with a single phrase (tagline) and/or a 3,000 words document (an online sales page).
  • Any amount of words can convey strong emotions triggering potential buyer’s mirror neurons – making them feel a connection with your brand without investing too much of your scarcest resource, time.
  • Get your prospects/audience to support a cause, read a blog post, buy a product/service, or request more information in a conversational way.

Every piece of content should direct your audience to take action.

Web Copywriting Optimized by Keywords

Keyword research can be incorporated into web copy so the site is optimized to show up in Google Searches.

Make sure your web copy is written for scanners

  1. headings
  2. subheadings
  3.  bullet points

Step 4 – Implementing Web Copywriting on your Business Website and Beyond

The Bottomline is My Words Mean Business

Since early 2018,  I’ve been trying to figure out how to get my point across to everyone without the need to have a full-fledged dialogue featuring clips of copy from my portfolio. Well, I realized in late 2018 that I shouldn’t be marketing my business to those people anyway.

Anyone who is interested will want to read clips from my portfolio and that will probably determine if I get the gig or not. Although, I’m sure my conversation has some sort of psychological effect on a subconscious level (professionals act like it doesn’t exist).

Finally, I updated this old blog post about what I do. Talking wasn’t my forte when I first wrote this in August 2018 but I could easily write about selling with words or how to convert your audience into customers. Now, I feel comfortable doing both (consultant fees apply) but I’m still much better at writing than having a conversation.

The bottom line is to hire me (a professional wordsmith) or learn how to improve your web copy to make more money without spending a lot of time on ineffective marketing techniques.

Science Behind Statements (Key Performance Indicators)

  1. I measure, improve, and track the success of my copy with the help of my clients’ feedback.
  2. However, I try to pinpoint what really works and what doesn’t for my company, Stupendous Copy, using Google Analytics, WordPress analytics (likes, views, number of comments, and engagement), and MailChimp analytics (opens, clicks, and subscribers).
  3. If we do business, we can use similar KPIs to track how successful the copy was.
  4. The most important indicator for me is getting results for high-quality clients so I have more money to live, testimonials, and help people make money.
  5. Nothing else matters since my mortgage can’t be paid with attention, likes, clicks, or inquiries and I know you can’t take care of your family without a successful business.

What Does My Service Offer to You?

As a freelance copywriter, my attention only entertains people interested in clear, concise, and simple business communications to engage their audience’s deep-rooted emotional motivations.

Copywriting is the most essential part of business writing marketing materials because it is the art and science of engagement by connecting the benefits of your product/service with your customers’ desires

(I use words to get their emotions and logic involved to persuade them to make a purchase).

Your Website

Your website should do the same as every feature of your product/service should be translated into a tangible benefit that addresses your customer needs.

Are Words Really Powerful?

Words are powerful enough to have created several career fields.

Most copywriters are a part of a marketing agency, or they work for the marketing department of a company, but there are also a fair amount of people who freelance.

At an agency, copywriters work with a team (graphic designers, product/client managers, etc) to get the job done.

As a freelancer, I worked with other freelancers or the client’s resources.

Empowerment of Freelancing

Since I freelance I started on content mill sites like Fiverr, Freelancer.com, and Peopleperhour.com but decided to devote my time to finding high-quality clients (like yourself).

I use the process of prospecting, pitching, and persistence to generate clients for my business. More on that here.

I also have a blog, By Any Means of Marketing, to promote my website, Stupendouscopy.com.

 I use my website as a fluid example of my digital copywriting skills, mainly focusing on content marketing.

 I use blog posts to increase my SEO rank as well as build credibility with my audience. Hopefully, members of my audience will convert into clients.

If not, hopefully, my information helps them get returns on their investments and they give me feedback creating social proof I know what I’m talking about.

Every Word Sells

My stupendous copywriting uses techniques rooted in psychology to persuade your audience with marketing materials that get your brand’s ideas, messages, or promotions across clearly and effectively.

I craft copy that will sway your audience to opt-in, purchase, or engage with your company.

Web Copywriting Tips

Active Voice

15-17px Font

Write like Your Audience Talks

Lots of Visuals


Conclusion

  • The power of words strategy is the most cost-effective way to get a return on your investment in your website.
  • Web Copywriting ensures your website has a higher Google Search Ranking by incorporating keywords into the content.
  • Convert customers by addressing their pain points and getting them to smack the buy button.

9 Headline Tools to Create a Slippery Slope

Headline tools? Who needs those?

According to Joseph Sugarman, the sole purpose of the headline is to get the next sentence read. That is an overwhelming amount of responsibility for one component of your copywriting, so use tools to PULL in visitors.

Every marketing professional on the planet because headlines are the first impression you make on a prospect. Headlines are attention grabbers. Without your target audience noticing you, how will you sell anything?

Everywhere your Prospects are, You’ll Find Headlines

A compelling headline is what gets people to stop, read, and take action on your website.

  • Hero section of your website
  • Landing pages
  • Sales pages
  • Ads
  • Email subject lines
  • Social media captions

“It follows that unless your headline sells your product, you have wasted 90 percent of your money…”

David Ogilvy

Make Great First Impressions with Headline Tools

Our first impression of a website is similar to our first impression of a person. The same goes for social media, email marketing, etc. Anything to do with your product or service. Develop a way to create lead generating headlines consistently to get your prospect’s attention.

Headline Tools are Vital to Digital Marketing

Headlines….

  1. attribute to the number 1 goal of copywriting and that is to get the first sentence read. This makes them the most important part of your copy.
  2. grab the audience’s attention by being persuasive.
  3. help the audience decide what to read by revealing the benefit of reading the content.

Here’s a checklist to help with the crafting of your headlines.

Generate Leads with this Headline Checklist

The Effectiveness of Headlines

According to a study, your audience forms an impression of a website in 50 milliseconds.

Another study called Trust and Mistrust of Online Health Sites found our judgments influence the credibility of the website.

Of course, these impressions are complex but happen quickly. Apply this knowledge to all of your digital marketing efforts. You need to impress people fast.

The hero section is vital to converting prospects as they make those snapshot judgments. As those judgments influence their behaviors and decisions, the headline should capture the information the user is looking for. It applies to your social media captions and ads. Whatever words you use can make a difference in getting engagement and your audience overlooking your content.

A good impression increases your chances of converting visitors. Make a great first impression with your headline.

“On average, 8 out of 10 people will read the headline copy, but 2 out of 10 will read the rest. ”

CopyBlogger.com

The Top Headline Tools of 2020

Does your headline offer the reader a reward for reading? As the most important part of the copy, its sole purpose is to get the first sentence read. Use these generator and/or analyzer tools to come up with a unique headline that attracts your audience.

Learn more about how to craft headlines:

{4 Rules 2} Craft Magnetic Headlines in 5 Minutes

Two Types of Headline Tools

The purpose of this list is to help you brainstorm ideas for your headlines. I wouldn’t encourage you to use these tools to create headlines for you. Although there are headline generators below, typically the headlines they generate are generic and won’t speak directly to your audience. The headline analyzers are on the list are extremely helpful when you are fine-tuning your lead generating headlines.

9. HubSpot Generator

The HubSpot tools blog idea generator comes in 9th place for me. Simply because it gives you 5 generic headlines depending on what you enter. Technically, it is not a tool for headlines but you can use it as a springboard. And it is the same five headlines so maybe you’ll only need to visit it once. Despite this, there is an opportunity to get access to a year’s worth.

HubSpot’s resources are very effective in improving your digital marketing. Unfortunately, this headline tool is underwhelming.

8. Tweak Your Biz Headline Generator

Headline Tools: Tweak You Biz

In 8th place, I have listed Tweak Your Biz. Their headline generator is generic nonetheless it does provide a lot of headlines in a lot of different categories. This is a great tool to use to get an idea of where you should go with your headline. Also, it is great for subheadlines since it provides many alternatives for the same category. For example, it will generate over 20 headlines directed towards the business audience.

The number of headlines it provides seems unlimited but since they are generic your audience will ignore them if you copy and paste.

7. Content Row Headline Generator

Headline Tools: Content Row

Content Row’s headline generator is number 7 on my list of headline tools. It would be higher if I included the headline analyzer. That’s a huge bonus. But it doesn’t compete with the analyzers coming up next on this list (they’re all in the top 3).

Generator

The generator gives you a quick breakdown of the importance of headlines. Enter your keyword and it generates about 5 headlines with the option to generate more. Each headline it generates comes with a score from their analyzer. Also, it will list the type of headline it is. If you get the pro version you get more access to the features of the generator.

The categories are

  • ClickBait
  • Evergreen
  • Seasonal
  • Tropic

Another beneficial aspect of this headline tool is you can add additional topics.

Analyzer

The analyzer gives you a scored based on a few factors.

The factors seem to be:

  • Usage of superlatives
  • The emotional appeal of your headline
  • The use of numbers
  • The length of the headline

It lists your headline’s strengths and suggestions. Content Row has even more features that can assist you with the other components of your content marketing.

6. Portent’s Content Idea Generator

Headline Tools: Portent Content

Number 6 is technically not for headlines but once you use the tool, you’ll see it sparks a few ideas for your headline. Enter your keyword and the generator will keep coming up with different headlines one at a time. The feedback they provide about each section of the headline is critical to understanding how to reach your audience. Some of the suggestions are out there because Portent believes in name dropping celebrities. You will find most of the suggestions are creative and may inspire you to add some spice to your headline. Scroll down and they provide some great general tips about your keyword in the headline.

The insights into the headline it suggests are priceless.

Tips include:

  • Fear is a strong motivator but people are less likely to share negative content
  • Peer pressure is still effective
  • Make it controversial or surprising
  • Readers are more likely to click on a topic that others find valuable

5. Blog About by Impact

Blog About is my number 5 because it uses more of a fill in the blank format. If you select a headline you like, it saves it for you. This tool helps you generate unique headlines and instead of displaying something you can copy and paste. It helps engage your mind. You will think about what will attract your audience and lead them to take action. As my second favorite generator, there is a lot of value here especially since it is more of a tool to give you topics to blog about. The Blog About would be the leader of the pack if the list was about idea generators. However, it doesn’t focus on incorporating the keyword enough for my liking. But that’s why these tools are for inspiration rather than the end all be all.

4. SEOPressor’s Blog Title Generator

4th goes to the Blog Title Generator of the SEOPressor. You can enter a keyword but you can also enter:

  • A brand/product
  • An event
  • The Industry
  • A location
  • People’s names
  • Even a skill

It will give you a ton of headlines incorporating the keywords. Blog Title Generator is typically over a thousand examples of headlines. It provides 6 examples at a time. Although most of them are generic, you can find plenty of inspiration. In my opinion, the headline examples are the best on the list. It doesn’t have all the additional features of some of the other generators. This tool gets to the point and has more effective headlines than the other tools listed before it.

The only negative is you can only use it 5 times a day but if you provide than an email address you get your access back.

3. Emotional Marketing Value Headline Analyzer

Now analyzers are much different then generators so they automatically have more value since they give you feedback on the headline you want to use.

Coming in at number 3, this tool is simple and effective at letting you know the emotional value of your headline. Type your headline in and get your score. It breaks down headlines into three categories:

  • Intellectual
  • Empathetic
  • Spiritual

2. CoSchedule Headline-Analyzer

Number 2 on my headlines tools list gives you a score based on word balance. And it provides a length analysis based on characters and words.

Components of the word balance are:

  • Common
  • Uncommon
  • Emotional
  • Power

It tells you the type of headline you are using.

They embed tips throughout the evaluation. The headline tool breakdowns the first part of the headline and the last part. CoSchedule Headline-Analyzer will highlight the keyword. The tool analyzes the sentiment of your headline as well.

Some of my favorite aspects are the google preview and email subject line preview. The only reason they aren’t at the top of the list is because you have to provide your email address to get the results.

1. Sharethrough Headline-Analyzer

My top tool of 2020 is Sharethrough’s Headline-Analyzer because it provides the most feedback.

It quickly provides you the number of characters and the number of words. Then it gives you a headline quality score based on more than 300 unique variables. There is also an engagement score and an impression score.

It breaks down the strengths and suggestions. The analyzer uses the following elements to create a score:

  • Use of passive voice
  • The length of the headline
  • Where’s the brand
  • The use of alert words
  • Talking about what’s in the body of the content
  • The use of the context word
  • Adding a celebrity

They explain every aspect of the score and tell you what works when crafting effective headlines.

Wrap-Up of Headline Tools

You put effort into every aspect of your digital marketing campaign. You’ve perfected your product or service. So why neglect the headlines? Headlines are everywhere. From captions to blog posts to ads, making a great first impression leads to increased conversions.

7 Reasons to Hire A Black Freelance Copywriter

Hire a freelance copywriter

During these turbulent times, the coronavirus (COVID-19) pandemic is scaring the crap out of me. I don’t do well with uncertainty but in these times all I can do is continue to walk the path I was on before things got out of hand.

According to this Forbes article, the Coronavirus pandemic is quickly changing how business is conducted.

How could hiring a freelancer help you in all this uncertainty? Continue reading to learn more.


Processing…
Success! You’re on the list.

Marketing directors, I know your MARKETING DEPARTMENT is your baby but…. “Hire a freelance copywriter.” A very direct statement coming from a freelance copywriter but I value your time so I got straight to the point.

Your “Rat in the Kitchen” Problem

Having trouble adjusting to the amount of digital content you need to produce since the world has shifted? “Hire a freelance copywriter.”

Rat in the kitchen problems are as follow…

  • A hectic or busy schedule
  • Budget limitations
  • A lack of resources for that issue/project
  • Not enough knowledge or education on that particular issue/ project
  • Low self-confidence is your own writing ability
  • A rocky relationship with your clients
  • Fear of failing your current project
  • Maybe your health is impacting your productivity

Having superior writing ability is overrated. Find a freelance copywriter who gets your business. All they need is a little bit of exposure to your industry, audience, and goals. Writer-client relationships are the bread and butter to success in a freelance copywriter’s career. That creates a WIN-WIN situation for both parties.

Why Hire A Freelance Copywriter

Since everyone is working REMOTELY at this point – why not outsource those “need to get done” projects to a professional.

Marketing directors, don’t be afraid to delegate simple projects to an outside source. Yes, it is easy to say but actually doing it is A CHALLENGE.

Buy yourself TIME and outsource those marketing projects to a freelance copywriter that fits.

Addressing Your Concerns

Your concerns are warranted. Especially when it comes to

  • TRUST
  • THE QUALITY of WORK
  • The RISK of it BACKFIRING

NONE of these are actual issues if the right FREELANCER finds you.

  • Is lack of time an issue?
  • Do you have a lack of confidence in your own writing?
  • Not quite up to date on the latest marketing trends?

Hire someone outside of the company walls.

7 Reasons to Hire A Freelance Copywriter

Freelance copywriters are a rare breed of people competing with immortals. We have to write better web copy (for example) than anybody else in our niche to survive.

Marketing directors should use this to their advantage and consultation with a freelancer about those “In the Wheel House” projects. If they have worked in the industry then they can craft content that appeals to your audience.

1: Hire a Freelance Copywriter to Get the Job Done

  • We are easy to work with. Freelancers have a natural incentive to do a great job on the task simply because that is how we live. We pay bills by completing projects promptly and ensuring our clients (yes, you) are happy.
  • We know you are depending on us to represent your company in a high -quality manner. We represent ourselves the same way. We have every intention of building a relationship so we become your go-to resource.
  • Also, freelancers use their work (your marketing materials) to get more projects so they can keep paying their bills and keep living their desired lifestyle.

Most freelancers offer FREE consultations to ensure the project is a good fit for your company and our business.

2: Hire a Freelance Copywriter to Increase Efficiency

  • We beat deadlines. Have a 15-minute or longer project launch meeting with a copywriter to confirm the details of the project (scope, timeline, payment, etc) and then schedule a remote weekly meeting that can be (30 minutes to 1 hour) to ensure each milestone is met. You can communicate via email, zoom, or your phone.
  • We submit high-quality work and clean drafts because our reputation depends on it.
No time is wasted with a freelancer. Our time is literally money. Click To Tweet

3: Freelance Copywriters Love Road Work

  • No need to train us. We are prepared and experienced. Typically, freelancers have an ingrained habit of hard work.
  • Most copywriters love to do research. We are actively reading trade journals, blog posts, following influential people, watching YouTube videos, etc.
  • We “play prospect” all day long to see what the competitors are doing.

It’s guaranteed you will experience a different perspective that understands your strategy. New ideas will be brought to the table. You will have a new trusted partner.

4: Freelance Copywriters & the Relentless Pursuit of Knowledge

  • We are detail-oriented. Our hunger for knowledge, curiosity, desire to participate, and passion for life ensures every SINGLE element of existence is accounted for. Because that is where our next idea will come from.
  • We notice everything about a project, a client, the audience, the environment, and the research we conduct.
  • We are curious about everything – the product, the website, your audience, the results, and more.
  • We like to be involved with every part of the process since we work mostly in isolation.
  • We are passionate because we love to write, we love people, and we love making money for our clients and ourselves.

5: Freelance Copywriters Utilize Real Life Experiences

We go above and beyond. “Communication is just getting information from one brain to another brain,” so we use our broad experiences to persuade the target audience.

For example:

I’m a psychology major so my copy heavily relies on Sugarman’s triggers. Learning what makes people tick and addressing their needs, solving their problems, and being creative about it – is the rest of my life’s work.

6: Freelance Copywriters Provide Their Own Perks

We are not employees. Our role with your company is specific to the project so you SAVE money by working with a contractor. We fit short-term to long-term needs and there is no legal need to pay us a salary (just our project fee), provide an office space, or give us benefits.

Let’s connect on social media:

7: Get Those OVERDUE Projects Out of the Way

We remove friction from the creation process and add value. Do I need to say more about the VALUE a freelance copywriter provides?

  • Knowledgeable – We are up to date on the latest digital marketing trends and techniques
  • Efficient – We write every day and manage projects so efficiency is increased
  • Word Specialist – Each word is selected to persuade your prospect while speaking their language
  • Result Orientated – Increase your ROI by focusing on the messages
  • Innovative – A fresh perspective (new ideas, concepts, angles, etc)

Bonus: Best Traits to Look For

  • Curiosity
  • Assertiveness/Conviction
  • Excited/Passionate
  • Tenacity
  • Flexibility
  • Discipline
  • Good Interrogation Skills
  • Good Listening Skills
  • Writing Skills

Conclusion

All of this VALUE is added naturally within the current project.

3 Experts to Follow When Learning How to increase your SEO & UX With Keywords

Why are keywords so important to SEO? Where does UX come in?

Research done by the Search Engine Journal confirmed 70 – 80% of users ignore paid search on Google and select the organic results that come from the search.

There are over 1 billion websites on the world wide web. Search engine references are vital for sales.

According to Neil Patal, marketers who blog consistently will acquire 126% more leads than those who do not. Increase your profit by following digital marketing experts and using their tips to raise your search rank.

If you use digital marketing, keywords are a major part of the job. Crafting engaging content using these keywords is the most important aspect of copywriting. Industry experts Brian Dean aka Backlinko, Neil Patel, and Neville Medhora provided tons of statistics and data on how to improve your Search Engine Optimization through keywords.

Creating actionable words is a sweet science that takes time to perfect but once you find your lane – the traffic becomes overwhelming. Beyond the basic tips like write like your customer talks, the following three experts breakdown how to improve your website, whether it’s a landing page, a blog post, or ads.

SEO COPYWRITING is…..

NOT KEYWORD STUFFING! Words that will attract search engines to your site and increase your ranking within these search engines and directories. It is really about the “user experience.”

The most important thing to communicate the offer in the audience’s language.


SEO Copywriting Commonalities

Put keywords in the meta-tags and descriptions (spiders see them).

The first twenty words are super important.


Keywords Start the SEO Copywriting Engine

Keywords provide a means of gaining entrance to your website.

Think about the keyword volume also know as keyword density.

Feature preferably just one or two unique keywords per page.

The title tag should start with your keyword.

The first sentence of the first paragraph should start with your keyword.

Keyword Research is Google Maps for SEO Copywriting

Keywords open the lines of communication for your prospects and your products/services.

Keyword Research Tools

Google Add- Ons

Screenshot of Brian Dean’s Channel

Long Trail Keywords

3-4 words (longer).

Keyword phrases that are very specific to what you are selling

More likely to convert to sales

Most likely used when using “Voice Search

There is less competition for organic searches

Medium Trail Keywords

A sweet spot between long and short

Short Trail Keywords

Are short and concise

1-2 words

Highly competitive

Difficult to rank


Others Prefer Audience Research First for SEO Copywriting

What are their Needs? Concerns? Abilities? Focus? Situation?

Reads Online Forums


How to Copywrite an SEO Blog

  • Think about the structure when crafting a blog post.
  • Make sure it is scannable, interesting, and entertaining.
  • Consider the length of the blog post when crafting it.
  • Build links with each blog post.
  • Read more tips about crafting blog posts here…

A Definite Guide – Write A Blog Post

Copyblogger’s 5 Easy Ways to Open Your Blog Post with a Bang

Yoast SEO Friendly Blog Post


SEO Copywriting Expert #1

Brian Dean

Backlinko.com

Brian Dean Quick Tips

  • Keep URLs short and simple
  • Use keywords at the beginning of the blog post
  • Use your keywords in all your headings (H1, H2, H3 tags)
  • Find and Fix SEO Technical Issues
  • Build Links to Your Website

SEO Copywriting Expert #2

Neil Patel

neilpatel.com

Neil Patel SEO Copywriting Quick Tips

  • Find Keywords You Already Rank For
  • Create More Long Tail Keywords Based on What Ranks for You
  • Long-tail variations can be verified using Google Suggest
  • You can use Google Search Console
  • Rewrite all content focusing on the top keywords and different variations

SEO Copywriting Expert #3

Neville Medhora

Kopywritingkourse.com

Neville Medhora SEO Copywriting Quick Tips

  • Mentally Rewrite” the top-ranking blog post in your niche.
  • Create a swipe file, which is a folder of your favorite blog posts. Save ads, webpage copy, the layout, and other things you can reference. Use it as inspiration.
  • State the benefits and never the features.
  • Trim your SEO copywriting.
  • Handwrite the greatest works of copywriting there are.

Read everything out loud.

Want to learn more, “How to Build A Profitable Website w/ Keywords” this article.

Other SEO Copywriting Resources

Search Engine Journal

Search Engine Land

MOZ SEO Checklist

Yoast SEO

SEO Copywriting Conclusion

Quality is the best way to stand out so remember to hire a professional writer if you feel overwhelmed.

Start with the basics and go from there. Good Luck!

Who do you think is the best SEO copywriting expert?

SEO Google – Add Ons

SEOquake

Keywords Everywhere

MozBar

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Content Marketing Case Study – Words Mean Business

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Introduction – Case Study Breakdown

The “Words Mean Business” strategy was developed by Stupendous Copy to implement copywriting principles into content marketing to showcase the value of the brand. Content marketing educates the audience about your product/service without coming off as “salesy.”

  • Engaging your audience with copy and, more specifically, call to actions turns your followers and readers into loyalist of your brand.
  • Exchange your knowledge, resources, and your presence in your industry for your prospect’s attention, likes, comments, and eventually purchases.
  • Exceed your own expectations by creating a sales funnel that is automated and is hidden in plain sight amongst your content.


CBHC’s Vice Chair, Terri Richardson
“Stupendous Copy has done a great job writing and researching health-related topics. The articles have proven to be the most viewed on our website.”

Case Study Summary

A non-profit targeting Colorado’s African American population (statistics below) needed help marketing at an inexpensive cost.

They decided to focus on content marketing.

I implemented the “Words Mean Business” strategy so they could maximize the value of the resources they already had.

Resources

A Website & Facebook

Colorado Black Health Collaborative Website

CBHC’s Facebook

Before

CBHC had a solid foundation with events, but didn’t have a unified marketing plan for it’s online presence.

After

CBHC’s digital marketing presence increase their engagement results in more sales for their First Annual Gala.

The non-profit also got exposure from a local news media outlet and a newsletter with over 15,000 subscribers all through their website and Facebook.

The Case Study Challenge

Colorado Black Health Collaborative needed to increase the engagement among Colorado’s African American population to raise funds to decrease healthcare disparities.

Client Background

Colorado Black Health Collaborative officially became a non-profit organization in 2009. After their first unofficial event, the Family Reunion, positive feedback from the community created a focused mission. Since that day, Colorado Black Health Collaborative has transformed into a comprehensive healthcare network working towards addressing the health disparities in the Black community amongst Denver’s population.

Challenge Details

Even in the non-profit sector words generate revenue. 

Challenge Number 1 – Financial Support

Although the goal is not to make money off of the community, the organization still needs their financial support to operate. Thankfully, that isn’t the only way to support the organization.

Challenge Number 2 – Raising Brand Awareness

With the presence of digital marketing, engagement from the community helps CBHC raise awareness for their cause and their brand. Raising awareness increases engagement from their audience. Raising awareness and increasing engagement leads to a greater presence in the community so when it is time to donate money or time (even more value) it is a win-win for both parties.

Challenge Number 3 – High Level of Engagement

The number of members and a high level of engagement speaks volumes to grants makers.

CBHC has to have these grants to operate.

Using their website as a vehicle of engagement, they also wanted to make sure it would actually get them better results.

So they focused on SEO, content marketing, social media (Facebook), and email marketing.

The end goal was to have members of the community highly engaged with the organization’s brand.

Bottomline

The challenge was providing enough value to their audience so they will interact with the content. Using copywriting techniques infused with related stories, the content became valuable enough for the audience to get comments, likes, and other opportunities.


The Case Study Solution

Using stories and relevant events tied in with healthcare facts and statistics (the “Words Mean Business” strategy) increased the engagement of CBHC’s audience. We decided to use certain types of content to accomplish this (primarily blog post marketed by Facebook) and implement copywriting techniques in marketing channels that already existed.

The Journey

Deliverables Developed by Stupendous Copy

Membership Drive (Concept, Creative Brief, Press Release, and Autoresponder Email)

Blog Posts

Brochure Bullet Points

Newsletter – Bill Bellamy

The Implementation

Black and Healthy Campaign

The Premise

Based on James Brown’s hit song “Black and Proud,” we developed a campaign centered around being Black and Healthy and taking pride in taking care of yourself.

S.M.A.R.T. Goals

Specific – Put out relevant content consistently.

Measurable – Engagement Rules! How many comments? How many likes? How many strategic partnerships are made? How many tickets are sold?

Attainable/Actionable – Blog post marketed through Facebook.

Relevant – The content will tie into the selling the First Annual Gala.

Time-bound – How many tickets will be sold by Nov? How many likes did the post get after a month?

Bottomline

Individuals’ information is like currency. The strength is in numbers. The organization can use membership numbers for grants, leverage, and strategic partnerships.

Creative Brief

Published Nonprofit Press Release

Blog Posts (2018-2019)

SEO/Content Marketing

All the articles are marketed via Facebook.

One article did very well in terms of conversation.

Another had a lot of shares.

Another one created an opportunity for an interview from the local news.

Also an opportunity with a media outlet that has 15,000 subscribers was a result of our hard work.

 All the articles increased the engagement for CBHC’s website.

(Top Post per the social media stats – 34 Shares, 4 Comments, 27 Likes)

Engagement (Focus is on Comments more than Likes)

The barbershop article inspired the American Public Health Association to publish a similar story in their publication.

Brochure Bullet Points (2018)

Fact Filled Document Send to the Graphic Designer

I created a document that summarizes the key (selling) points of the non-profit. The goal was to raise money for their cause.  The document ended up being used as copy for the 1st Gala brochure. Most of the important information was used as bullet points on the printed marketing materials.

Newsletter – Bill Bellamy

Email

Additional Content

About Us Section (2018)

Concepts used for Press Releases and Emailing (2019)

Using Numbers

Creating Urgency

Emphasized Value/Alliteration (Repetition of Free)

Craft Historical Poem for Printed Directory (2019)

The Case Study Results

The Case Study Outcome

The membership drive went well but the organization realized it didn’t have the manpower to keep it going. The key result was people were signing up at a rapid rate. It proves the campaign was a success.

Since the blog posts are marketed on Facebook, CBHC decided not to disclose the private statistics (the conversation rate of readers from Facebook to the website).

The success was measured with the engagement the organization received from the community, other organizations, and the high attendance of their marquee event.

The First Annual CBHC Black & White Gala had over 400 guests.

Overall, most of the content received an overwhelming response from the audience.

Improvements I Suggested

Introducing S.M.A.R.T. Goals for the blog posts.

Adding more Call to Actions.

Creating a content schedule.

Recycling the content on different digital platforms.

Case Study Conclusion

Using the website, blog posts, and social media, Colorado Black Health Collaborative and I created a marketing funnel that proved to engage the community, other non-profits, and local businesses in a consistent manner. We were able to provide valuable content that was FREE for the potential ticket buyers and volunteers. The method of digital marketing was relatively inexpensive for the non-profit.


About the Author

Rudy Brown was born and raised in Denver, Colorado. In 2013, He graduated from MSU Denver with a BA in Psychology and a minor in English-Writing. He is a copywriter for hire. He owns a copywriting company, Stupendous Copy (stupendouscopy.com).

Portfolio

The Ultimate Formula to Gain Your Customer’s Attention Right Away

I struggled with peopling finding my website for 6 years when I started RuDaStu.com (the site doesn’t even exist anymore). Until one day I discovered a copywriting formula that turned out to be a goldmine (Stupendouscopy.com).

The basic slippy slide technique involving your customer’s attention, interest, desire, and action is a foundational formula for all the different types of copy, especially blog posts and newsletters.

After implementing this formula in your content, your website will have a higher Google ranking as more traffic is driven in. With more engagement, you can build a growing list of email subscribers. With more traffic and more email subscribers, your return on your investment will be revenue that will keep piling up without much effort on your part.

The simplest way to get more business is…

AIDA:

Write your content so you always get your audience’s attention by engaging their interest with interesting facts and/or information that connects with their desires. Finally, make sure to call them to take action.

The idea behind anything you create is to get the copy noticed by your potential customer and persuade them to take action by turning the features of your product/service into benefits for the customers.

Wanna learn the formula? Let’s get started…..

A is ATTENTION

Use powerful words to grab your audience’s attention that are ultra-specific.

Using a number is critical to catching the reader’s eye. 

The headline should present a clear benefit that is relevant to the reader.

Something is relevant to the audience when it addresses the reader’s fears, anxieties, and/or aspirations so make the headline emotional.

Create the fear out of missing out so you can hold their attention until it turns into genuine interest.

The leading paragraph of your content should have a hook in the first few words and should increase their interest.

I is Interest

To keep the reader’s interest the content must address their needs. 

If your company offers a comprehensive health screening at a lower cost then make sure the benefit of getting the screening done is relevant to your potential customer.

Having a solution to the reader’s problem, which is some sort of fear of dying from cancer, or anxiety about not being productive is the key to your content resignation with them.

If the reader has aspirations to live a long healthy lifestyle then stress the specific benefits of the health screening to the audience.

Bank on the screening providing knowledge about their health, so they have a baseline to move forward.

You can connect with the audience in a variety of ways, depending on what you think is the most effective way to reach your audience.

(When I create copy I typically do research to find out the audience pain points and address those in the content).

Often times, your business or service won’t be the only one in your industry so the USP – Unique selling proposition is the only way to create interest in your brand/company/service.

Appeal to their personal wants and needs.

Bridge how the feature of the copy can benefit the audience. 

Provide the facts and features in a creative way.

Provide the benefits for the audience, instead of your audience having to imagine them.

There are plenty of methods used to showcase the specific benefits of your product/service. 

Provide examples of the consequences associated with a failure to act. Show the clear value of using your product/service with concrete examples and/or real-life success stories (case studies). 

D is Desire

 Once the audience knows why your company is unique and can meet their needs, create urgency by pulling in the reader towards an immediate action banking on their fear, anxieties, or aspirations.

It isn’t easy to do this without them knowing it so use concrete evidence to back-up your claims.

Social Proof is the most effective form of evidence, as it usually pushes people over the hump when they are contemplating on going with you or your competitor.

Always include solid and substantial validation with comparisons to your competitors to showcase your unique selling proposition. 

Back up your copy with statistics, results, case studies, and testimonials that create desire.

This method is the key to crafting words that create interest and desire within your audience. 

A is Action

The most important part of the formula is the call to action. Without it, the rest of the formula is pointless.

Insert the action part of the formula when you want your audience to do something like buy your product/service, provide an email address or other contact information. 

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