How Does Website Copywriting Solve Conversion Issues?

Website copywriting is the Batman of the internet. How? Let me explain.

It saves the day by converting your visitors with words. It solves your audience’s problems with no superpowers.

Be Batman! Your brand doesn't need the celebrity influence/endorsements, massive ads dollars, or any other advantage a BIG NAME brand has. Click To Tweet

According to Shopify Plus, “By 2021, global retail eCommerce sales will reach $4.5 trillion.”

Selling digitally is the present and future. With everything changing, how does your company cut through the clutter?

For instance, ask yourself: what’s the purpose of your website?

Why wouldn’t your site’s messaging convert leads, land consultations, or make sales?

Your website’s images, videos, and great design are important. BUT cohesive messaging is the best way to quickly persuade your audience.

Do you underestimate the conversion power of your website copy? Most do. Can Batman be a better superhero than Superman, Wonder Woman, or the Flash?

Batman relies on his intelligence, research, resources, and mastery to solve any problem. Converting web copywriting does the same. Click To Tweet

Where would your ROI be without losing those website visitors? The ones that leave without making a purchase or signing up for your email list?

Consumers are smart.

You have to work smarter to get CONVERSIONS.

What doesn't work is web copy that leaps over your competitors' in one bound, claims your product/service is bulletproof, or the worse – magically changes lives. Click To Tweet

Imagine, people coming from a Google search, or a Facebook ad, or a social media post and converting into loyal customers of your brand.

Repeatedly.

Because you solved their problem by presenting real tangible solutions. Keep reading to learn how to convert your visitors.

By the time you finish reading this article, you’ll learn how to

  • In 5 seconds or less, make a great impression and rank higher on Google
  • Keep visitors engaged and win leads, appointments, sales, etc
  • Make your company memorable
  • Make it more likely the visitors will return

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According to Demand Curve’s Julian Shapiro, “75% of site traffic will leave after only seeing your homepage.” To convert more visitors, make their journey less confusing and hone your messaging.

Breaking news, your website is a sales and marketing tool. How does it generate leads? Click To Tweet

Using your website to connect to the needs and desires of your target audience creates a goldmine of consumer knowledge and profit. Bring them in with solid headlines that work.

The Goal of Website Copywriting

Batman is always laser-focused on the goal. To create high converting web copy:

  1. Define the purpose of your website and each particular landing page
  2. Think about your target audience’s journey through your sales funnel
  3. What do you want the reader to do after landing on your website?

The answers to your questions will help you develop the main point you want to convey.

Are you generating sales? Or do you want to qualify prospects? Maybe, you’re more interested in answering inquiries.

Whatever the end goal is, put the audience first.

Focus on generating trust. The key element is writing for real people. Remember to target your audience. Use a formula to get their attention and convert it into action.

Be the world's greatest detective and find out what makes your audience tick. They leave clues everywhere on the internet and when they engage with you. Click To Tweet

The sole purpose of your website is to show your audience your product/service will defeat that evil problem. The issue that prevents them from being the best version of themselves.

Establish a mood of trust, rapport, and credibility by showing you understand their needs, mood, and personality.

Trust converts so create a positive user experience. Be vivid and personal with your messaging. Directly address your ideal buyer. Speak about their wants and needs. Be clear about it.

Start with the overall goal and then move forward. Remember the goal of every word is to get the audience to continue reading (Joseph Sugerman’s Axiom 2). Learn about lead sentences here.

The ultimate goal is to get the audience to take action.

According to the six-figure copywriter Jacob Mcmillen,

Generating leads is the goal. Websites sell.

The Focus of Website Copywriting

Web copy is more persuasive when it focuses on your customers, rather than your company. Picture who you are writing for and focus on making your main point.

Does your main point focus on your audience?

Think about the challenges and problems they face and how your product/service provides the solution(s). Lead with that solution/point so the visitor doesn’t have to scroll.

Create an emotional connection with your audience. Focus on reaching your ideal buyer by using their language and addressing your audience’s:

  • Beliefs
  • Feelings
  • Needs
  • Wishes
  • Desires
Converting website copywriting speaks to the audience's desires.

Be personal. Be direct.

Focus on conveying the benefits of your business to your audience.

Be intentional. Be vivid.

Explain the solution your company provides by telling a story.

Always include:

  • who you are
  • what you do
  • how you do it
  • who you help

Your web copy has to convey your unique selling proposition. Try to sum it all up in one or two sentences. Make your website copywriting cohesive. FOCUS on providing the information your prospects need to know to buy from you.

Your focus is convincing your prospects to buy from you.

Features and Benefits

To sell your products/service, you need to focus on the benefits you provide to your readers.

Features are facts about your product or service.
Benefits are what your product does for your readers.
Value proposition is the promise of the value you offer to your ideal reader. 

Selling is understanding people, so think wants vs. needs or risks vs. rewards or even groups vs. individuals. How will your product/service make their life better? Your audience doesn’t care about your company or products, just themselves.

Your website copywriting makes your money when it is well written.

Ask yourself:

  • Does your service save costs?
  • How about reducing stress?
  • Does your product generate more revenue?
  • Will it make your ideal buyer more productive?

Solve their problems. By speaking in their language, you get them emotionally involved.

Highlight the most desirable value propositions. Start a conversation with your audience. To increase your conversion rate, entice your visitors with copy that resonates.

Be credible. Be concise.

  • Find out your audience’s pain points and understand the feelings that drive those pain points
  • Match the quality of your product/service with a benefit
  • Find the best value proposition to convert up 3x more leads
  • In short, make sure the selling points say a lot with a little

Don’t tell the audience your whole story. Think of your landing page as a billboard. Capture your value propositions in the:

You can tell them what you offer, the key benefit, how you solve their problem, etc.

Henneke Duistermaat’s 5-star book, How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers conveys a simple step-by-step process to writing your website copy. It’s a quick read if want to learn more. Let’s continue our superhero conversation about your site’s ability to empower the hearts and minds of searching consumers.


The Hero Section

The hero section is the visible part of the web page when the audience first lands on your site. It should include the header and the subheader. Both sell your brand with the benefits and value propositions you created for your audience. An image is strongly encouraged but optional. Hook the readers by prioritizing the features that benefit your audience the most.

Add your company’s

  • Why
  • What
  • How
  • When

Image

Large images paired with informative copy is a common technique used. Ensure your unique selling proposition communicates your values and your mission.

Be enticing.

Translate all the features of your product/service into a benefit for your visitors.

Be specific.

State the high-level purpose of your business.

Header

Use your header to explain what you do. Keep your header within 6-12 words. Write a full description of what you’re are selling.

Subheader

Use your subheader to describe how you do it. Keep your subheader within 10-13 words. Explain how you uniquely solve your customer’s issue.

The Fold

Ensure your websitecopywriting is primarily above the fold

The fold describes a web browser window’s bottom border. The fold is the HERO section but could include more.

Elements of Scannable Website Copywriting

Every website should have these copywriting elements to enhance the reader’s experience.

  • navigation bar
  • headlines
  • subheadlines
  • bullets
  • inverted pyramid technique
  • break paragraphs into chucks
  • eliminate extra words and phrases
  • remove jargon
  • Use active voice only

Remember to always to edit your content. Check out these 12 plus tools that can help.

Types of Landing Pages

Tailored the goal of your landing page based on its purpose. Each landing page should tie into the overall purpose and goal of your website. Each page must work together in complete harmony to efficiently convert visitors.

  • Homepage
  • About page
  • Contact page
  • Persona landing page
  • Product page

The Social Proof

Try to have customer testimonials (social proof) before the call to action. Or your social proof can be data, examples, statistics, reviews, etc.

  • Data
  • Testimonials
  • Examples
  • Case Studies
  • Reviews
  • Statistics

Always Close with a Call to Action(CTA)

Well placed call to actions always close. Your call to action should stand out. Always have a call to action so your audience knows the ideal action to take.

Common Examples

  • Learn More
  • Add to Cart
  • Sign Up Now
  • Buy Now
  • Support Us
  • Share on Social Media
  • Checkout
  • Add to Wishlist
  • Discover More

Visuals & Website Copywriting

The image you use should reinforce the messaging of your copy. Check out this list.

Key Performance Indicators of Website Copywriting

KPIs are measurements that have clear numerical values to measure the performance. Limit them to the 5-8 most important measures you have. Use them consistently to improve the effectiveness of your website copywriting.

Tools to Help Measure Website Copywriting

There are a wide number of tools to use to increase the effectiveness of your web copy. I’m just recommending one for now.

Google Analytics



Search Engine Optimization

Use owned, earned, and paid media to help get your website seen. Enhance your owned media with SEO copywriting.

Keywords

Keyword research should start with creating a list of words that describe your business, products, and services.

Select the keywords based on

  • relevance
  • traffic
  • trial & error
  • competition

Use the following tools to help

Put your keywords in

  • the page title
  • in the headline
  • subheadlines
  • in the body of the copy

Blogging

It is shareable content for social media to drive your audience to your website. Define your distribution channels and create a content calendar. You will have a content marketing campaign to generate traffic back to your website.

Links that are directed towards your website are a vital part to your site’s ability to rank higher. The more the better and it screams to Google you are popular.

Meta descriptions

The meta descriptions of your blog post is a snippet that summarizes a page’s content. Search engines show the meta descriptions when the keyword is in the description. Keep it up to about 155 characters, according to YoastSEO. It’s also an HTML tag. Use your focus keyword.

Google needs fresh content and updating landing pages. Creating valuable content for your readers.

HubSpot has a list of 31 examples, click here.

Footers

If someone was interested in your services/product if they made it to the footer. Or they automatically scrolled down.

  • Add more important is this section (Contact information, Social Icons, Email Signup)
  • Add navigation options.
  • Add a copyright.
  • Add a sitemap for SEO purposes.
  • Add privacy policy, terms of use, etc.

Be Batman! An Overview of Website Copywriting

Your website can save your thousands of dollars. It sells your company 24/7. Think automated sales for your products/services, and you can provide value with lead magnets and/or a blog.

Build your email list! Sell your products to your hard-earned customers. Be heroic enough to heal your audience’s pain points. Be determined! Be relentless! Rise to the challenge of getting your audience’s attention and complete your mission. Sell!


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Web Copywriting Increases Your ROI in 4 Weeks


The Conversation Power of Words

Use these 4 steps to increase your return on your investment in your website.

Before you implemented these tips your website is…..

Step 1: Understanding the Connection Between Web Copywriting and Your Website

Step 2 – Understanding the Connection Between Web Copywriting, Your Website, and Your Audience

Step 3 – Understanding Web Copywriting as a Whole

Step 4 – Implementing Web Copywriting on Your Business Website and Beyond




How the Power of Words Strategy Will Helped You Monetize Your Website

Step 1 – Understanding the Connection Between Copywriting and Your Website

August Issue “{Case Study} Did I Keep My Promise to You?


I was able to generate this revenue besides the fact that:

  • I’m relatively new to web copywriting
  • I have a relatively small email list and social media following
  • I had no connections to influential bloggers
  • I didn’t have all the SEO tools (SEMrush, Google Analytics, Yoast SEO)

And in this step-by-step case study, I’ll show you exactly how I did it.

 This technique works for anybody selling services or products. I implemented the same strategy for my business and my clients, but I tailor the content to their audience so everything is unique and crafted for the best results. Most web copywriters wouldn’t share this information, but I know how much time it takes to implement good web copywriting so if you’re short on time – contact me

View my portfolio here

Results

 In just 4 weeks, this technique helped me get:

  • Web Copywriting Gigs
  • Blog Post Gigs
  • Digital Marketing Strategy/Social Media Gigs
  • Consulting/Editing Gigs

By frequently publishing blog posts, I ended up in 50 search engine results. These referrers ended in 3 clients who contact me via my information on the blog post.

 WordPress Stats

I made a few cents (lol) off of ads that were served by people clicking on them while on my page.

 WordPress Stats

The overall views resulted in 20 people contacting me, leading to 12 projects.

Wordpress Stats

Getting Web Copywriting/Landing Page Projects

One of the Web Copywriting/Landing Page projects was for D.A. Sports Agency. I updated the “Bio” page.

Web Copywriting - D.A. Agency Before
Before

Scroll down for the “After” photo…. I kept the facts but infused them with Devin’s story to ensure the audience sees the organic growth – a key theme in D.A. Agency’s marketing strategy.

Web Copywriting - D.A. Agency After
After

Endgame

Working on the landing page led to consulting work and editing nutrition guides. Now, Devin and I are working on a collaboration so stay tuned for more. In addition to more web copywriting opportunities, Devin has shown me a few social media hacks and provided invaluable advice about trademarking key elements of my brand.

Thanks for the opportunity D.A. Agency!

Getting Blog Post Jobs 

I’ve worked with Colorado Black Health Collaborative over the years but when they noticed my upgraded site and blog posts – they requested a few content marketing projects. All the blog posts are marketed via Facebook. One post did very well in terms of engagement, another had a lot of shares while another one created an opportunity for an interview from the local news station. Another opportunity with a media outlet that has 15,000 subscribers was a result of our hard work. All the blog posts increased the engagement for CBHC’s website.

Web Copywriting - CBHC Blog Post Comments
Web Copywriting - CBHC Blog Post Comments

Endgame

I continue to create content for CBHC. Most recently, I created a blog post centered on their Host for the 2nd Annual Gala, Bill Bellamy. I am also working on a poem for the same event. 

Thank you Colorado Black Health Collaborative for the opportunity.

Getting a Digital Marketing Strategy/Social Media Job

One project I got to work on was with a student organization at Clark Atlanta University. After seeing the website, we collaborated on ideas for marketing their marquee conference “Teacherish” on all the digital platforms.

Web Copywriting - EYE Feedback

#Teacherish19CAUATL

More Feedback:

Web Copywriting - EYE Feedback

Call to Actions I Developed for the Event

For more Self-Care, Fun, and Creative Tips!

Come to

CAU Campus March 30, 2019

Click the Link in the Bio for Tickets

Hurry! Sales End on the 16th!

Content

 EYE Content


 EYE Content

Endgame

Around the time I landed the E.Y.E. project, I also landed two different academic-focused projects on African Americans. It was challenging as I already had a huge project going on but I was able to manage everything. I learned a valuable lesson, only have 3-4 projects going on at a time. Now, I pre-qualify projects to see if they are worth my time since I have to keep multiple projects going as I continue to market myself. That is how you build a successful freelance business, according to Peter Bowerman.

Thanks for the opportunity Educating Youth Everywhere!


You can get these types of results by taking these actions.

you will be able to harness good language to get your audience to buy your product or service online.


Didn’t get any views!

Didn’t have very many people signed up for my newsletter!

Didn’t have any backlinks with credible publications!


How “The Power of Words” Strategy Helped my Website Grow

In just a few weeks copywriting helped me

Get the Attention of the Right Audience

Land High-Quality Gigs

Increased Engagement 

Copywriting can take your website from a money-sucking, time-consuming, unfinished project to a search engine optimization dominating sales point for your business.

If the words on your website address any objections the customer may have while showcasing your brand’s value proposition – then you will have a digital goldmine.

A website can, in 7 seconds or less, market your products, business, and or services online at a low cost to increase your return on your investment.

Every day, I used to take precious time to clarify copywriting to everyone who showed interest but now I know better. Instead, I let people who are interested in copywriting come to me through Google searches.

A well-developed website increases your profit margins by attracting customers from different time zones with high -value content that sells your brand. Websites can be set-up to automatically have a selling system.


Step 2 – Understanding the Connection Between Copywriting, Your Website, and Your Audience

When it Comes to Web Copywriting There are 2 Types of People in the World

People who get it right away

(usually marketing professionals and other content writers).

Or

People have no idea how to comprehend the words that are coming out of my mouth (everyone else).


Most likely, your audience will not know what copywriting is and therefore won’t realize what they are reading is geared towards them making an action. As a business owner, you hope that action is buying your product or service, or at the very least signing up for your newsletter. Don’t worry about the words on your website coming off as salesy.

Copywriting is everywhere since it sells products, services, and/or ideas but people don’t realize it, especially when it comes to the content they value.

The key to your web copy is using the “AIDA” formula tailored to your buyer’s persona.

Define the Buyer Persona

Do market research (your customer’s characteristics, spending habits, location, and needs).

 Understand your prospects problems.

Audience Formula

AIDA

Attention

Interest

Desire

Action

Once you have a buyer persona and you know what will grab their attention, keep their interest, and speak to their desires – they will take action.


Step 3 – Understanding Web Copywriting as a Whole

Copywriting Basics

Common places it can be found hiding in plain sight are

Letters and advertisements that are delivered to your mailbox.

Newsletters, magazines, and special reports.

The words on brochures, billboards, and business cards.

Emails.

The Best Place for COPYWRITING

Websites (landing pages, blog posts, and lead magnets).

Copywriting has nothing to with the word, “copyright.”

Definition of Copywriting

(Denotation – Direct specific meaning)

Copy in this context means written matter intended to be reproduced in printed form or the text of advertising or marketing material.

Writing is the process of using letters or characters that serve as the visible sign of ideas, words, or symbols.

Copywriting is the process of writing advertising or promotional materials.

The Skinny

(Connotation – something suggested or implied by a word)

I craft words in a way that creates engagement with your audience which leads to generating more sales, sign-ups, or donations by effectively marketing your business online.

Copywriting is Related to

Advertising  –  because it creates awareness for a service and/or product without trying to obviously sell it.

Storytelling (Fiction) – because it connects to people through the main idea of a compelling narrative with supporting plots, characters, etc.

Journalism (Non-Fiction) – because it reports information (statistics, expert references, and testimonials) and interviews must be conducted to build credibility.

Poetry – because of the word choices and the creativity involved has to be ultra-specific to the benefit you are offering.

Psychology –  because people take action (buy expensive items) for emotional reasons, not logical ones.  Think about the power of pride, lust, happiness, envy, fear, and vanity.

And many more forms of writing and social sciences.

The Elements of Copywriting

Copywriting is

Since copywriting is basically any set of words that request action from your audience it includes a lot of projects. It also has roots in almost all forms of writing business and is the most effective way to make sure your USP is being presented in a way that will resonate with your audience.

  • Copywriting stresses the benefits to persuade your potential customers to purchase your product or service with a single phrase (tagline) and/or a 3,000 words document (an online sales page).
  • Any amount of words can convey strong emotions triggering potential buyer’s mirror neurons – making them feel a connection with your brand without investing too much of your scarcest resource, time.
  • Get your prospects/audience to support a cause, read a blog post, buy a product/service, or request more information in a conversational way.

Every piece of content should direct your audience to take action.

Web Copywriting Optimized by Keywords

Keyword research can be incorporated into web copy so the site is optimized to show up in Google Searches.

Make sure your web copy is written for scanners

  1. headings
  2. subheadings
  3.  bullet points

Step 4 – Implementing Web Copywriting on your Business Website and Beyond

The Bottomline is My Words Mean Business

Since early 2018,  I’ve been trying to figure out how to get my point across to everyone without the need to have a full-fledged dialogue featuring clips of copy from my portfolio. Well, I realized in late 2018 that I shouldn’t be marketing my business to those people anyway.

Anyone who is interested will want to read clips from my portfolio and that will probably determine if I get the gig or not. Although, I’m sure my conversation has some sort of psychological effect on a subconscious level (professionals act like it doesn’t exist).

Finally, I updated this old blog post about what I do. Talking wasn’t my forte when I first wrote this in August 2018 but I could easily write about selling with words or how to convert your audience into customers. Now, I feel comfortable doing both (consultant fees apply) but I’m still much better at writing than having a conversation.

The bottom line is to hire me (a professional wordsmith) or learn how to improve your web copy to make more money without spending a lot of time on ineffective marketing techniques.

Science Behind Statements (Key Performance Indicators)

  1. I measure, improve, and track the success of my copy with the help of my clients’ feedback.
  2. However, I try to pinpoint what really works and what doesn’t for my company, Stupendous Copy, using Google Analytics, WordPress analytics (likes, views, number of comments, and engagement), and MailChimp analytics (opens, clicks, and subscribers).
  3. If we do business, we can use similar KPIs to track how successful the copy was.
  4. The most important indicator for me is getting results for high-quality clients so I have more money to live, testimonials, and help people make money.
  5. Nothing else matters since my mortgage can’t be paid with attention, likes, clicks, or inquiries and I know you can’t take care of your family without a successful business.

What Does My Service Offer to You?

As a freelance copywriter, my attention only entertains people interested in clear, concise, and simple business communications to engage their audience’s deep-rooted emotional motivations.

Copywriting is the most essential part of business writing marketing materials because it is the art and science of engagement by connecting the benefits of your product/service with your customers’ desires

(I use words to get their emotions and logic involved to persuade them to make a purchase).

Your Website

Your website should do the same as every feature of your product/service should be translated into a tangible benefit that addresses your customer needs.

Are Words Really Powerful?

Words are powerful enough to have created several career fields.

Most copywriters are a part of a marketing agency, or they work for the marketing department of a company, but there are also a fair amount of people who freelance.

At an agency, copywriters work with a team (graphic designers, product/client managers, etc) to get the job done.

As a freelancer, I worked with other freelancers or the client’s resources.

Empowerment of Freelancing

Since I freelance I started on content mill sites like Fiverr, Freelancer.com, and Peopleperhour.com but decided to devote my time to finding high-quality clients (like yourself).

I use the process of prospecting, pitching, and persistence to generate clients for my business. More on that here.

I also have a blog, By Any Means of Marketing, to promote my website, Stupendouscopy.com.

 I use my website as a fluid example of my digital copywriting skills, mainly focusing on content marketing.

 I use blog posts to increase my SEO rank as well as build credibility with my audience. Hopefully, members of my audience will convert into clients.

If not, hopefully, my information helps them get returns on their investments and they give me feedback creating social proof I know what I’m talking about.

Every Word Sells

My stupendous copywriting uses techniques rooted in psychology to persuade your audience with marketing materials that get your brand’s ideas, messages, or promotions across clearly and effectively.

I craft copy that will sway your audience to opt-in, purchase, or engage with your company.

Web Copywriting Tips

Active Voice

15-17px Font

Write like Your Audience Talks

Lots of Visuals


Conclusion

  • The power of words strategy is the most cost-effective way to get a return on your investment in your website.
  • Web Copywriting ensures your website has a higher Google Search Ranking by incorporating keywords into the content.
  • Convert customers by addressing their pain points and getting them to smack the buy button.

2020 Headline Tools that Help Convert More Traffic

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Headline tools? Who needs those?

Quick List of the Tools

Here’s a checklist to help with the crafting of your headlines.

Generate Leads with this Headline Checklist

Everywhere your Prospects are, You’ll Find Headlines

  • The hero section of your website
  • Landing page headlines
  • Sales page headlines
  • Ad headlines
  • Email subjects lines
  • Social media captions

Make Great First Impressions with Headline Tools

Our first impression of a website is similar to our first impression of a person. The same goes for social media, email marketing, etc. Anything to do with your product or service. Develop a way to create lead generating headlines consistently to get your prospect’s attention.

Headline Tools are Vital to Digital Marketing

Headlines….

  1. attribute to the number 1 goal of copywriting and that is to get the first sentence read. This makes them the most important part of your copy.
  2. grab the audience’s attention by being persuasive.
  3. help the audience decide what to read by revealing the benefit of reading the content.

The Effectiveness of Headlines

According to a study, we form an impression of a website in 50 milliseconds. Another study called Trust and Mistrust of Online Health Sites found our judgments influence the credibility of the website. Of course, these impressions are complex but happen quickly. Apply this knowledge to all of your digital marketing efforts. You need to impress people fast.

The hero section is vital to converting prospects as they make those snapshot judgments. As those judgments influence their behaviors and decisions, the headline should capture the information the user is looking for. It applies to your social media captions and ads. Whatever words you use can make a difference in getting engagement and your audience overlooking your content.

A good impression increases your chances of converting visitors. Make a great first impression with your headline.

“On average, 8 out of 10 people will read the headline copy, but 2 out of 10 will read the rest. ”

CopyBlogger.com

The Top Headline Tools of 2020

Does your headline offer the reader a reward for reading? As the most important part of the copy, its sole purpose is to get the first sentence read. Use these generator and/or analyzer tools to come up with a unique headline that attracts your audience.

Learn more about how to craft headlines:

{4 Rules 2} Craft Magnetic Headlines in 5 Minutes

Two Types of Headline Tools

The purpose of this list is to help you brainstorm ideas for your headlines. I wouldn’t encourage you to use these tools to create headlines for you. Although there are headline generators below, typically the headlines they generate are generic and won’t speak directly to your audience. The headline analyzers are on the list are extremely helpful when you are fine-tuning your lead generating headlines.

9. HubSpot Generator

The HubSpot tools blog idea generator comes in 9th place for me. Simply because it gives you 5 generic headlines depending on what you enter. Technically, it is not a tool for headlines but you can use it as a springboard. And it is the same five headlines so maybe you’ll only need to visit it once. Despite this, there is an opportunity to get access to a year’s worth.

HubSpot’s resources are very effective in improving your digital marketing. Unfortunately, this headline tool is underwhelming.

8. Tweak Your Biz Headline Generator

In 8th place, I have listed Tweak Your Biz. Their headline generator is generic nonetheless it does provide a lot of headlines in a lot of different categories. This is a great tool to use to get an idea of where you should go with your headline. Also, it is great for subheadlines since it provides many alternatives for the same category. For example, it will generate over 20 headlines directed towards the business audience.

The number of headlines it provides seems unlimited but since they are generic your audience will ignore them if you copy and paste.

7. Content Row Headline Generator

Content Row’s headline generator is number 7 on my list of headline tools. It would be higher if I included the headline analyzer. That’s a huge bonus. But it doesn’t compete with the analyzers coming up next on this list (they’re all in the top 3).

Generator

The generator gives you a quick breakdown of the importance of headlines. Enter your keyword and it generates about 5 headlines with the option to generate more. Each headline it generates comes with a score from their analyzer. Also, it will list the type of headline it is. If you get the pro version you get more access to the features of the generator.

The categories are

  1. Clickbait
  2. Evergreen
  3. Seasonal
  4. Tropic

Another beneficial aspect of this headline tool is you can add additional topics.

Analyzer

The analyzer gives you a scored based on a few factors.

The factors seem to be:

  • The use of superlatives
  • The emotional appeal of your headline
  • The use of numbers
  • The length of the headline

It lists your headline’s strengths and suggestions. Content Row has even more features that can assist you with the other components of your content marketing.

6. Portent’s Content Idea Generator

Number 6 is technically not for headlines but once you use the tool, you’ll see it sparks a few ideas for your headline. Enter your keyword and the generator will keep coming up with different headlines one at a time. The feedback they provide about each section of the headline is critical to understanding how to reach your audience. Some of the suggestions are out there because Portent believes in name dropping celebrities. You will find most of the suggestions are creative and may inspire you to add some spice to your headline. Scroll down and they provide some great general tips about your keyword in the headline.

The insights into the headline it suggests are priceless. Tips include

  • Fear is a strong motivator but people are less likely to share negative content
  • Peer pressure is still effective
  • Make it controversial or surprising
  • Readers are more likely to click on a topic that others find valuable

5. Blog About by Impact

Blog About is my number 5 because it uses more of a fill in the blank format. If you select a headline you like, it saves it for you. This tool helps you generate unique headlines and instead of displaying something you can copy and paste. It helps engage your mind. You will think about what will attract your audience and lead them to take action. As my second favorite generator, there is a lot of value here especially since it is more of a tool to give you topics to blog about. The Blog About would be the leader of the pack if the list was about idea generators. However, it doesn’t focus on incorporating the keyword enough for my liking. But that’s why these tools are for inspiration rather than the end all be all.

What's your favorite headline tool? Click To Tweet

4. SEOPressor’s Blog Title Generator

4th goes to the Blog Title Generator of the SEOPressor. You can enter a keyword but you can also enter:

  • a brand/product
  • an event
  • an industry
  • a location
  • a person’s name
  • a skill

It will give you a ton of headlines incorporating the keywords. It is typically over a thousand examples of headlines. It provides 6 examples at a time. Although most of them are generic, you can find plenty of inspiration. In my opinion, the headline examples are the best on the list. It doesn’t have all the additional features of some of the other generators. This tool gets to the point and has more effective headlines than the other tools listed before it.

The only negative is you can only use it 5 times a day but if you provide than an email address you get your access back.

3. Emotional Marketing Value Headline Analyzer

Now analyzers are much different then generators so they automatically have more value since they give you feedback on the headline you want to use.

Coming in at number 3, this tool is simple and effective at letting you know the emotional value of your headline. Type your headline in and get your score. It breaks down headlines into three categories:

  • Intellectual
  • Empathetic
  • Spiritual

2. CoSchedule Headline-Analyzer

Number 2 on my headlines tools list gives you a score based on word balance. And it provides a length analysis based on characters and words.

Components of the word balance are

  • Common
  • Uncommon
  • Emotional
  • Power

It tells you the type of headline you are using.

They embed tips throughout the evaluation. The headline tool breakdowns the first part of the headline and the last part. CoSchedule Headline-Analyzer will highlight the keyword. The tool analyzes the sentiment of your headline as well.

Some of my favorite aspects are the google preview and email subject line preview. The only reason they aren’t at the top of the list is because you have to provide your email address to get the results.

1. Sharethrough Headline-Analyzer

My top tool of 2020 is Sharethrough’s Headline-Analyzer because it provides the most feedback.

It quickly provides you the number of characters and the number of words. Then it gives you a headline quality score based on more than 300 unique variables. There is also an engagement score and an impression score.

It breaks down the strengths and suggestions. The analyzer uses the following elements to create a score:

  • Use of passive voice
  • The length of the headline
  • Where’s the brand
  • The use of alert words
  • Talking about the body
  • The use of context word
  • Adding a celebrity

They explain every aspect of the score and tell you what works when crafting effective headlines.

Wrap-Up of Headline Tools

You put effort into every aspect of your digital marketing campaign. You’ve perfected your product or service. So why neglect the headlines? Headlines are everywhere. From captions to blog posts to ads, making a great first impression leads to increased conversions.

Download the FREE Checklist

Attract More Leads with this Headline Checklist

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7 Reasons to Hire A Black Freelance Copywriter

Hire a freelance copywriter

During these turbulent times, the coronavirus (COVID-19) pandemic is scaring the crap out of me. I don’t do well with uncertainty but in these times all I can do is continue to walk the path I was on before things got out of hand.

According to this Forbes article, the Coronavirus pandemic is quickly changing how business is conducted.

How could hiring a freelancer help you in all this uncertainty? Continue reading to learn more.


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Marketing directors, I know your MARKETING DEPARTMENT is your baby but…. “Hire a freelance copywriter.” A very direct statement coming from a freelance copywriter but I value your time so I got straight to the point.

Your “Rat in the Kitchen” Problem

Having trouble adjusting to the amount of digital content you need to produce since the world has shifted? “Hire a freelance copywriter.”

Rat in the kitchen problems are as follow…

  • A hectic or busy schedule
  • Budget limitations
  • A lack of resources for that issue/project
  • Not enough knowledge or education on that particular issue/ project
  • Low self-confidence is your own writing ability
  • A rocky relationship with your clients
  • Fear of failing your current project
  • Maybe your health is impacting your productivity

Having superior writing ability is overrated. Find a freelance copywriter who gets your business. All they need is a little bit of exposure to your industry, audience, and goals. Writer-client relationships are the bread and butter to success in a freelance copywriter’s career. That creates a WIN-WIN situation for both parties.

Why Hire A Freelance Copywriter

Since everyone is working REMOTELY at this point – why not outsource those “need to get done” projects to a professional.

Marketing directors, don’t be afraid to delegate simple projects to an outside source. Yes, it is easy to say but actually doing it is A CHALLENGE.

Buy yourself TIME and outsource those marketing projects to a freelance copywriter that fits.

Addressing Your Concerns

Your concerns are warranted. Especially when it comes to

  • TRUST
  • THE QUALITY of WORK
  • The RISK of it BACKFIRING

NONE of these are actual issues if the right FREELANCER finds you.

  • Is lack of time an issue?
  • Do you have a lack of confidence in your own writing?
  • Not quite up to date on the latest marketing trends?

Hire someone outside of the company walls.

7 Reasons to Hire A Freelance Copywriter

Freelance copywriters are a rare breed of people competing with immortals. We have to write better web copy (for example) than anybody else in our niche to survive.

Marketing directors should use this to their advantage and consultation with a freelancer about those “In the Wheel House” projects. If they have worked in the industry then they can craft content that appeals to your audience.

1: Hire a Freelance Copywriter to Get the Job Done

  • We are easy to work with. Freelancers have a natural incentive to do a great job on the task simply because that is how we live. We pay bills by completing projects promptly and ensuring our clients (yes, you) are happy.
  • We know you are depending on us to represent your company in a high -quality manner. We represent ourselves the same way. We have every intention of building a relationship so we become your go-to resource.
  • Also, freelancers use their work (your marketing materials) to get more projects so they can keep paying their bills and keep living their desired lifestyle.

Most freelancers offer FREE consultations to ensure the project is a good fit for your company and our business.

2: Hire a Freelance Copywriter to Increase Efficiency

  • We beat deadlines. Have a 15-minute or longer project launch meeting with a copywriter to confirm the details of the project (scope, timeline, payment, etc) and then schedule a remote weekly meeting that can be (30 minutes to 1 hour) to ensure each milestone is met. You can communicate via email, zoom, or your phone.
  • We submit high-quality work and clean drafts because our reputation depends on it.
No time is wasted with a freelancer. Our time is literally money. Click To Tweet

3: Freelance Copywriters Love Road Work

  • No need to train us. We are prepared and experienced. Typically, freelancers have an ingrained habit of hard work.
  • Most copywriters love to do research. We are actively reading trade journals, blog posts, following influential people, watching YouTube videos, etc.
  • We “play prospect” all day long to see what the competitors are doing.

It’s guaranteed you will experience a different perspective that understands your strategy. New ideas will be brought to the table. You will have a new trusted partner.

4: Freelance Copywriters & the Relentless Pursuit of Knowledge

  • We are detail-oriented. Our hunger for knowledge, curiosity, desire to participate, and passion for life ensures every SINGLE element of existence is accounted for. Because that is where our next idea will come from.
  • We notice everything about a project, a client, the audience, the environment, and the research we conduct.
  • We are curious about everything – the product, the website, your audience, the results, and more.
  • We like to be involved with every part of the process since we work mostly in isolation.
  • We are passionate because we love to write, we love people, and we love making money for our clients and ourselves.

5: Freelance Copywriters Utilize Real Life Experiences

We go above and beyond. “Communication is just getting information from one brain to another brain,” so we use our broad experiences to persuade the target audience.

For example:

I’m a psychology major so my copy heavily relies on Sugarman’s triggers. Learning what makes people tick and addressing their needs, solving their problems, and being creative about it – is the rest of my life’s work.

6: Freelance Copywriters Provide Their Own Perks

We are not employees. Our role with your company is specific to the project so you SAVE money by working with a contractor. We fit short-term to long-term needs and there is no legal need to pay us a salary (just our project fee), provide an office space, or give us benefits.

Let’s connect on social media:

7: Get Those OVERDUE Projects Out of the Way

We remove friction from the creation process and add value. Do I need to say more about the VALUE a freelance copywriter provides?

  • Knowledgeable – We are up to date on the latest digital marketing trends and techniques
  • Efficient – We write every day and manage projects so efficiency is increased
  • Word Specialist – Each word is selected to persuade your prospect while speaking their language
  • Result Orientated – Increase your ROI by focusing on the messages
  • Innovative – A fresh perspective (new ideas, concepts, angles, etc)

Bonus: Best Traits to Look For

  • Curiosity
  • Assertiveness/Conviction
  • Excited/Passionate
  • Tenacity
  • Flexibility
  • Discipline
  • Good Interrogation Skills
  • Good Listening Skills
  • Writing Skills

Conclusion

All of this VALUE is added naturally within the current project.

Landing Page Lead Sentences that Turn Leads Into Customers (15 Examples)

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Disclaimer: My brochure creation process is based on Bob Bly’s guidance detailed in The Copywriter’s Handbook.

Introduction

Landing Page Leads…

are a way to start off the landing page so you can reel the prospect along.

A Lead is

A lead is “the hook” that pulls the prospect into the web page copy. It has to capture the when, who, what, where, and how in a concise way.

Headlines get your audience’s attention but leads hold their interest.

It establishes the voice and the direction of the landing page.

Leads should be no more than one sentence. The language should be active over passive.

It is an implicit promise to your audience.

Leads Are Suppose to

  • enticing
  • beckons
  • make a promise
  • set the tone

15 Examples

Read this article published on Clearvoice for How to Write a Lead….

  1. State the Offer
  2. Highlight the Free Literature
  3. Make an Announcement
  4. Tell a Story
  5. Flatter the Reader
  6. Write to the Rader Peer to Peer
  7. A Personal Message from the President
  8. Use a Provocative Quote
  9. Ask a Question
  10. Make it Personal
  11. Identify the Reader’s Problem
  12. Stress a Benefit
  13. Use Human Interest
  14. Let the Reader in on Some Inside Information
  15. Sweepstakes

Conclusion

Landing pages are an essential part of the sales funnel process. They can be used to collect email addresses, to sell a product, or simply inform the customer.

A well-written website will allow you to have high profile margins Click To Tweet

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HOW TO BUILD A PROFITABLE WEBSITE WITH SEO Copywriting

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Introduction

Why is SEO copywriting important?

Research done by the Search Engine Journal, confirmed 70 – 80% of users ignore paid search on Google and select the organic results that come from the search.

There are over 1 billion websites on the world wide web. Search engine references are vital for sales.

According to Neil Patal, marketers who blog consistently will acquire 126% more leads than those who do not.

Increase your profit by following digital marketing experts and using their tips to rise your search rank.

SEO COPYWRITING is…..

NOT KEYWORD STUFFING! Words that will attract search engines to your site and increase your ranking within these search engines and directories. It is really about the “user experience.”

The most important thing to communicate the offer in the audience’s language.

In fact, following these tips increased my traffic by 83% and increased my sessions by 98%.

Rudy Brown

Proof

If you use digital marketing, keywords are a major part of the job. Crafting engaging content using these keywords is the most important aspect of copywriting. Industry experts Brian Dean aka Backlinko, Neil Patel, and Neville Medhora provided tons of statistics and data on how to improve your Search Engine Optimization through copywriting.

Preview

Creating actionable words is a sweet science that takes time to perfect but once you find your lane – the traffic becomes overwhelming. Beyond the basic tips like write like your customer talks, the following three experts breakdown how to improve your website, whether it’s a landing page, a blog post, or ads.



SEO Copywriting Commonalities

Put keywords in the meta-tags and descriptions (spiders see them).

The first twenty words are super important.


Keywords Start the SEO Copywriting Engine

Keywords provide a means of gaining entrance to your website.

Keywords are extremely important to reaching your audience through SEO.

Rudy Brown

Think about the keyword volume also know as keyword density.

Feature preferably just one or two unique keywords per page.

The title tag should start with your keyword.

The first sentence of the first paragraph should start with your keyword.


Keyword Research is Google Maps for SEO Copywriting

Keywords open the lines of communication for your prospects and your products/services.

Keyword Research Tools

Google Add- Ons

Screenshot of Brian Dean’s Channel

Long Trail Keywords

3-4 words (longer).

Keyword phrases that are very specific to what you are selling

More likely to convert to sales

Most likely used when using “Voice Search

There is less competition for organic searches

Medium Trail Keywords

A sweet spot between long and short

Short Trail Keywords

Are short and concise

1-2 words

Highly competitive

Difficult to rank


Others Prefer Audience Research First for SEO Copywriting

What are their Needs? Concerns? Abilities? Focus? Situation?

Reads Online Forums


How to Copywrite an SEO Blog

  • Think about the structure when crafting a blog post.
  • Make sure it is scannable, interesting, and entertaining.
  • Consider the length of the blog post when crafting it.
  • Build links with each blog post.
  • Read more tips about crafting blog posts here…

A Definite Guide – Write A Blog Post

Copyblogger’s 5 Easy Ways to Open Your Blog Post with a Bang

Yoast SEO Friendly Blog Post


SEO Copywriting Expert #1

Brian Dean

Backlinko.com

Brian Dean Quick Tips

  • Keep URLs short and simple
  • Use keywords at the beginning of the blog post
  • Use your keywords in all your headings (H1, H2, H3 tags)
  • Find and Fix SEO Technical Issues
  • Build Links to Your Website

SEO Copywriting Expert #2

Neil Patel

neilpatel.com

Neil Patel SEO Copywriting Quick Tips

  • Find Keywords You Already Rank For
  • Create More Long Tail Keywords Based on What Ranks for You
  • Long-tail variations can be verified using Google Suggest
  • You can use Google Search Console
  • Rewrite all content focusing on the top keywords and different variations

SEO Copywriting Expert #3

Neville Medhora

Kopywritingkourse.com

Neville Medhora SEO Copywriting Quick Tips

  • Mentally Rewrite” the top-ranking blog post in your niche.
  • Create a swipe file, which is a folder of your favorite blog posts. Save ads, webpage copy, the layout, and other things you can reference. Use it as inspiration.
  • State the benefits and never the features.
  • Trim your SEO copywriting.
  • Handwrite the greatest works of copywriting there are.

Read everything out loud.

Want to learn more, “How to Build A Profitable Website w/ Keywords” this article.

Other SEO Copywriting Resources

Search Engine Journal

Search Engine Land

MOZ SEO Checklist

Yoast SEO

SEO Copywriting Conclusion

Quality is the best way to stand out so remember to hire a professional writer if you feel overwhelmed.

Start with the basics and go from there. Good Luck!

Who do you think is the best SEO copywriting expert?

SEO Google – Add Ons

SEOquake

Keywords Everywhere

MozBar

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Content Marketing Case Study – Words Mean Business

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Introduction – Case Study Breakdown

The “Words Mean Business” strategy was developed by Stupendous Copy to implement copywriting principles into content marketing to showcase the value of the brand. Content marketing educates the audience about your product/service without coming off as “salesy.”

  • Engaging your audience with copy and, more specifically, call to actions turns your followers and readers into loyalist of your brand.
  • Exchange your knowledge, resources, and your presence in your industry for your prospect’s attention, likes, comments, and eventually purchases.
  • Exceed your own expectations by creating a sales funnel that is automated and is hidden in plain sight amongst your content.


CBHC’s Vice Chair, Terri Richardson
“Stupendous Copy has done a great job writing and researching health-related topics. The articles have proven to be the most viewed on our website.”

Case Study Summary

A non-profit targeting Colorado’s African American population (statistics below) needed help marketing at an inexpensive cost.

They decided to focus on content marketing.

I implemented the “Words Mean Business” strategy so they could maximize the value of the resources they already had.

Resources

A Website & Facebook

Colorado Black Health Collaborative Website

CBHC’s Facebook

Before

CBHC had a solid foundation with events, but didn’t have a unified marketing plan for it’s online presence.

After

CBHC’s digital marketing presence increase their engagement results in more sales for their First Annual Gala.

The non-profit also got exposure from a local news media outlet and a newsletter with over 15,000 subscribers all through their website and Facebook.

The Case Study Challenge

Colorado Black Health Collaborative needed to increase the engagement among Colorado’s African American population to raise funds to decrease healthcare disparities.

Client Background

Colorado Black Health Collaborative officially became a non-profit organization in 2009. After their first unofficial event, the Family Reunion, positive feedback from the community created a focused mission. Since that day, Colorado Black Health Collaborative has transformed into a comprehensive healthcare network working towards addressing the health disparities in the Black community amongst Denver’s population.

Challenge Details

Even in the non-profit sector words generate revenue. 

Challenge Number 1 – Financial Support

Although the goal is not to make money off of the community, the organization still needs their financial support to operate. Thankfully, that isn’t the only way to support the organization.

Challenge Number 2 – Raising Brand Awareness

With the presence of digital marketing, engagement from the community helps CBHC raise awareness for their cause and their brand. Raising awareness increases engagement from their audience. Raising awareness and increasing engagement leads to a greater presence in the community so when it is time to donate money or time (even more value) it is a win-win for both parties.

Challenge Number 3 – High Level of Engagement

The number of members and a high level of engagement speaks volumes to grants makers.

CBHC has to have these grants to operate.

Using their website as a vehicle of engagement, they also wanted to make sure it would actually get them better results.

So they focused on SEO, content marketing, social media (Facebook), and email marketing.

The end goal was to have members of the community highly engaged with the organization’s brand.

Bottomline

The challenge was providing enough value to their audience so they will interact with the content. Using copywriting techniques infused with related stories, the content became valuable enough for the audience to get comments, likes, and other opportunities.


The Case Study Solution

Using stories and relevant events tied in with healthcare facts and statistics (the “Words Mean Business” strategy) increased the engagement of CBHC’s audience. We decided to use certain types of content to accomplish this (primarily blog post marketed by Facebook) and implement copywriting techniques in marketing channels that already existed.

The Journey

Deliverables Developed by Stupendous Copy

Membership Drive (Concept, Creative Brief, Press Release, and Autoresponder Email)

Blog Posts

Brochure Bullet Points

Newsletter – Bill Bellamy

The Implementation

Black and Healthy Campaign

The Premise

Based on James Brown’s hit song “Black and Proud,” we developed a campaign centered around being Black and Healthy and taking pride in taking care of yourself.

S.M.A.R.T. Goals

Specific – Put out relevant content consistently.

Measurable – Engagement Rules! How many comments? How many likes? How many strategic partnerships are made? How many tickets are sold?

Attainable/Actionable – Blog post marketed through Facebook.

Relevant – The content will tie into the selling the First Annual Gala.

Time-bound – How many tickets will be sold by Nov? How many likes did the post get after a month?

Bottomline

Individuals’ information is like currency. The strength is in numbers. The organization can use membership numbers for grants, leverage, and strategic partnerships.

Creative Brief

Published Nonprofit Press Release

Blog Posts (2018-2019)

SEO/Content Marketing

All the articles are marketed via Facebook.

One article did very well in terms of conversation.

Another had a lot of shares.

Another one created an opportunity for an interview from the local news.

Also an opportunity with a media outlet that has 15,000 subscribers was a result of our hard work.

 All the articles increased the engagement for CBHC’s website.

(Top Post per the social media stats – 34 Shares, 4 Comments, 27 Likes)

Engagement (Focus is on Comments more than Likes)

The barbershop article inspired the American Public Health Association to publish a similar story in their publication.

Brochure Bullet Points (2018)

Fact Filled Document Send to the Graphic Designer

I created a document that summarizes the key (selling) points of the non-profit. The goal was to raise money for their cause.  The document ended up being used as copy for the 1st Gala brochure. Most of the important information was used as bullet points on the printed marketing materials.

Newsletter – Bill Bellamy

Email

Additional Content

About Us Section (2018)

Concepts used for Press Releases and Emailing (2019)

Using Numbers

Creating Urgency

Emphasized Value/Alliteration (Repetition of Free)

Craft Historical Poem for Printed Directory (2019)

The Case Study Results

The Case Study Outcome

The membership drive went well but the organization realized it didn’t have the manpower to keep it going. The key result was people were signing up at a rapid rate. It proves the campaign was a success.

Since the blog posts are marketed on Facebook, CBHC decided not to disclose the private statistics (the conversation rate of readers from Facebook to the website).

The success was measured with the engagement the organization received from the community, other organizations, and the high attendance of their marquee event.

The First Annual CBHC Black & White Gala had over 400 guests.

Overall, most of the content received an overwhelming response from the audience.

Improvements I Suggested

Introducing S.M.A.R.T. Goals for the blog posts.

Adding more Call to Actions.

Creating a content schedule.

Recycling the content on different digital platforms.

Case Study Conclusion

Using the website, blog posts, and social media, Colorado Black Health Collaborative and I created a marketing funnel that proved to engage the community, other non-profits, and local businesses in a consistent manner. We were able to provide valuable content that was FREE for the potential ticket buyers and volunteers. The method of digital marketing was relatively inexpensive for the non-profit.


About the Author

Rudy Brown was born and raised in Denver, Colorado. In 2013, He graduated from MSU Denver with a BA in Psychology and a minor in English-Writing. He is a copywriter for hire. He owns a copywriting company, Stupendous Copy (stupendouscopy.com).

Portfolio

4 Rules to Craft Magnetic Headlines in 5 Minutes

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Headlines grab your audience’s attention. According to Copyblogger, “8 out of 10 people will read the headline, but only 2 out of 10 people will read the content.”


Key Headline Takeaways

The headline’s sole purpose is to get the reader to interact with your content.

Make sure the “big” promise is useful information. 

Adding a time element increases urgency.

Be ultra-specific about what’s unique about your content. 

Keep your headlines concise, catchy, and captivating.

The sole purpose of the headline is to get the content read, watched, or opened (at the least). The skill of crafting a headline is vital whether it’s a novel, a case study, a blog post, or a YouTube video. However, what is the best way to consistently produce high-quality headlines?

You should develop a set of rules to always have options for every title/headline. Crafting irresistible headlines is a simple formula away.

 Headline Breakdown


“A headline is words set at the head of the page or passage to introduce or categorize,” per Merriam – Webster. 

The important information is at the top of the inverted pyramid method. The headline must draw people in. It is the first step of the famous “slippery slope” technique popularized by copywriter Joseph Sugarman. 

  • The headline’s function is to provide useful information that is helpful and entertaining enough to get your audience to pay attention to your content.
  • The headline’s goal is to make a promise to the reader while creating urgency and being ultra-specific while giving them the gist of the content that follows in a concise manner. 

These 4 rules for crafting headlines will have your audience reading your valuable content. 

The Platinum Rule – Make sure the “big” promise is useful information.

You want to think about the results the audience will get from reading your content when you are crafting your headline. Your headline should promise the reader the results you envision. Appeal to their self-interest in a bold and dramatic fashion. Newsworthy headlines are effective because they use words like introducing, new, at last, etc touching on human’s natural curiosity. One of the best words to get your audience’s attention is free. (Obviously, you need to offer something to use that one). Remember to always address any objectives they may have. Be sure to fulfill that promise in the content so your brand/blog/book doesn’t lose credibility.

Common Techniques for Crafting Promises

 Ask the reader a question in the headline and promise to answer it in the content. 

Promise to reveal a secret to the reader, arousing their curiosity. 

Make a seemingly contradictory promise. 

Use as “Crazy as it Sounds” followed by a promise. 

(All of these techniques create a fear of missing out). 

The Golden Rule – Create a sense of urgency by adding a time element. 

Within the promise of the headline, using numbers and statistics, stress the value of the information that might save them time. Another way to create urgency is to tie in your content with a current event or create a challenge based on something popular. You can make a time-sensitive recommendation in your headline and follow it up with content that answers important questions about your product or service. Concentrate on the limited time your audience must read your content by advising them to read it now before it is too late.

Common Techniques for Crafting Urgency

You can also offer limited-time cost savings, discounts, or create something exclusive that has value and readers can’t get anywhere else (you must have something to offer to use this one).

The Silver Rule – Point to the ultra-specific unique aspect of your content to get clicks. 

Target a reader/client/customer/audience with specific topics that address their concerns. Often, well-respected writers tell you to write with one person in mind. In the marketing and business world, that content addresses the needs of their buyer persona. You can state the benefits of your content in the headline, make a comparison to other products and services, or refer to how you can help your reader achieve their goal. The most effective headlines show the return on their investment of time (reading your content). Whether that investment is time or money, you can create credibility and increase your value using reliable sources in the content and mentioning that in the headline. Encourage your audience to read your content by lending a helping hand to their common concerns. 

 “How to” and “Reasons why” headlines are the most popular because they can have a positive or negative focus and usually have numbers associated with them. 

Common Techniques for Crafting Ultra-Specific Uniqueness 

Give the audience a command

Set up a contradiction

The Bronze Rule – Keep it concise, yet catchy and captivating. 

William Zinsser, the author of On Writing Well, states brevity is the ultimate way to capture attention. The world is cluttered with content so to cut through it keep your headline short and simple. Strip your headline down to the point the only words in it are because they represent the three previous rules. Length isn’t as important as making sure there are no adverbs and no unless words describing how you feel, how you think, or what you saw. The bottom line is to be persuasive. 

Common Techniques for Crafting A Concise Headline


Try to summarize the content in 25 words and then edit that summary until it is a headline. This is a tip I got from the owner of KopywritingKourse, Neville Medhora. 

(Bonus) Headline Tools

If you still can’t think of anything for the headline or if you are short on time, try these three headline tools.

Impact

Portent

HubSpot

A General Rule for Headlines

A general rule is to spend half of your time on the body of the content and the other half on the headline. Create the content before you write the headline.

Final Thoughts on Headlines

Headlines can beat the odds by getting a larger portion of your audience’s attention. Using it to communicate a full message that provides value while emphasizing the importance of your content to the reader is critical. If it is believable, intriguing, and triggers a strong emotional response your headline will convert massive amounts of people into new readers of your content. Use the 4 rules to craft a headline that fits that criteria and watch your content data rise. Crafting a headline is part art and part science. Use them to convince the massive amount of people on the internet to convert into loyal consumers of your website, brand, product, book, etc. 

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Landing Pages Can Sell for You in 5 Seconds or Less


In 5 seconds or less★ use landing pages to market your products, business, and or services online at a low cost to increase your return on your investment. ★ (A well-written website will allow you to have high profile margins ★

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Useful information: Tools and Website Builders are at the end of the post.

How Landing Pages Can Work?

Create High Value with High-Quality Content 

Attract Customers in Any Time Zone

Have a Selling System That’s on Autopilot

Do It In 5 Simple Steps!

  1. Create a Website
  2. Drive Traffic to Your Website  
  3. Capture Prospects Contact Info
  4. Build an Email List
  5. Sell Your Product/Service

NO Time to Set-Up This Simple Cash Crow

Contact rudybrown@stupendouscopy.com

Stupendous Copy Portfolio

Landing Page Pricing/Time Frame

Completion Time: 3-5 Days 

Price Range: $150-$1000

Web Copy Bronze Package

500 Words/One Landing Page

$150

Web Copy Silver Package

1000 Words-/One-Two Landing Pages

$240 ($10 off)

Web Copy Gold Package

Unlimited Words/ 5 Landing Pages (Website)

$500 ($100 per Page)

Web Copy Platinum Package

Unlimited Words/5 Landing Pages (Unlimited Monthly Updates For 6 months)

$1000 (Best Value!)

What’s Included in the Landing Page Packages

Keyword Research

Persuasive Audience Tailored Copy That Informs

A PDF of SEO Tools (Bonus $20 value) (Gold & Platinum Package Only)

Web copy is optimized once results are analyzed (Platinum Package Only)

Stupendous Copy Landing Page Process

The Power of Words Strategy- 4 Steps

Step 1: Research for Landing Pages

Market Research

Buyer Persona

Keyword Research

List of 5 Topics

List of 20 Keywords (Long Tail, Medium Tail, Short Tail)

Step 2: Crafting for Landing Pages

Concepting an idea that will rank in Google but also attract your prospect’s attention.

The key elements will be the headline, subheadings, informational content, and the call-to-action.

The premise & the promise will be infused with keywords, brand-specific content, and unique selling points. 

(Also includes web designer instructions).

Step 3: S.M.A.R.T. Goals for Landing Pages

We will identify the social channel to promote the landing page. 

We will identify the best metric to measure the promotion (response rate).

We will estimate what response from your audience is attainable.

We will highlight what metrics are relevant.

We will establish a time-frame to get results.

Step 4: Analyze Measurables for Landing Pages 

You will access to the following Key Performance Indicators:

Bounce rate

Conversation rate

Visits

Visitors

Conversation

Conversation Rates

Clicks

Form Submit

Email List Performance

List Members

Web copy is optimized once results are analyzed (Platinum Package Only)

Why Chose Me for Landing Pages?

Get views that convert into sales, sign-ups, and loyal customers.

A low-cost way to acquire a sale or lead. 

Measure the results with digital tools.

Analyze the content to improve your ROI.

Websites are essential in digital marketing!

 But can be time-consuming to set-up to be profitable right away. 

There are plenty of affordable options!



(Website Building Options)

The options are based on budget and business needs. 

WordPress

Wix

Shopify

Go Daddy

Weebly

 Why pay a developer $10,000 for a website that can’t be changed or updated without paying more money?

  • I can set-up an adaptive website for $500-$5,000 depending on your budget, needs, and product/services. 
  • I work keywords into the webpage copy (expertise). 
  • The site is designed to inspire the visitor to subscribe to your newsletter or buying one of your products/services (expertise).

Kings of Conversion (in 7 seconds or less) 

Landing Pages (Not Home Pages)

Primary foundation: designed to drive specific traffic to a specific URL

Secondary foundation: to provide information


Website Development

(a collection of landing pages)

Expedited Online Presence

We create a website quickly that can last forever without having to hire developers every time you want to update it or change it. Each page is based on an analysis of your audience so your website can stand out in your market.

Mobile Responsive Layouts

All websites adjust to fit any device, hand-held, tablet or PC so your customers can find your product or service online, whether they are on their phone or laptop, iPad. People value access to information at all times.

Updates

All websites can be updated with content and themes, usually with one click.

No need to spend hours of redesigning or coding to get your site to look the way you want it to. 

Creative Content

The words on your website will be sure to address any objections customers may have while showcasing your value proposition. The features will your company/product/service will be translated into tangible benefits your customers can see.

Optimized by Keywords

All content is optimized to have your site show up in Google Searches.

It is written short and simple for scanners!

All words show your customer what’s in it for them by solving their pain points.

Each page is designed to have your customers take action. 

I provide even more value, by pointing you to the best options for site hosting, email hosting, basic and advanced metrics, helpful tips for SEO, and more…..


Additional Tools

Email Hosting Options

Dream host

Zoho

Web Site Host

GoDaddy

Blue Host

Site Ground

Host Gator

Ionos

Google Domains

Namecheap

Basic Metrics of  Your Web Site

Metric – measuring something by the quantity.

Session/Visit – the amount of time a visitor spends on your webpage.

Pages – per session average session duration.

Pageview – the basic unit of measurement for many web analytical tools

Users/Visitors – the total number of people who came to the website.

Advanced Metrics of Your Web Site

Google Analytics 

SEMrush

Bing Webmaster

Email Marketing Tools

Constant Contact

SendinBlue 

ConvertKit

Opti Monster 

Other Tools

Beaver Builder

Divi Plugin

CSS Hero

Memberpress

LearnDash

Share Counts

TablePress

These are my favorite tools!

WordPress Plugins

WPforms

MonsterInsights

YoastSEO

SEMRUSH

WpRocket

Content Resources for Landing Pages

Backlinko.com 

Copyblogger.com


Website Builders for Landing Pages

WordPress

Landing Pages for Website
Landing Pages for WordPress
Landing Pages for Email

Shopify

Landing Pages for Shopify



Wix



Weebly

Host/Website Builder

Go Daddy

Landing Page Industry Pricing

Excerpt from AWAI Copywriting Pricing Guide

Landing Pages for Lead-Gen
Landing Pages for Pricing

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{AIDA} The Ultimate Formula to Gain Your Customer’s Attention Right Away Using Web Copywriting

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I struggled with peopling finding my website for 6 years when I started RuDaStu.com (the site doesn’t even exist anymore). Until one day I discovered a copywriting formula that turned out to be a goldmine (Stupendouscopy.com).

The basic slippy slide technique involving your customer’s attention, interest, desire, and action is a foundational formula for all the different types of copy, especially blog posts and newsletters.

After implementing this formula in your content, your website will have a higher Google ranking as more traffic is driven in. With more engagement, you can build a growing list of email subscribers. With more traffic and more email subscribers, your return on your investment will be revenue that will keep piling up without much effort on your part.

The simplest way to get more business is…

AIDA:

Write your content so you always get your audience’s attention by engaging their interest with interesting facts and/or information that connects with their desires. Finally, make sure to call them to take action.

The idea behind anything you create is to get the copy noticed by your potential customer and persuade them to take action by turning the features of your product/service into benefits for the customers.

Wanna learn the formula? Let’s get started…..

A is ATTENTION

Use powerful words to grab your audience’s attention that are ultra-specific.

Using a number is critical to catching the reader’s eye. 

The headline should present a clear benefit that is relevant to the reader.

Something is relevant to the audience when it addresses the reader’s fears, anxieties, and/or aspirations so make the headline emotional.

Create the fear out of missing out so you can hold their attention until it turns into genuine interest.

The leading paragraph of your content should have a hook in the first few words and should increase their interest.

I is Interest

To keep the reader’s interest the content must address their needs. 

If your company offers a comprehensive health screening at a lower cost then make sure the benefit of getting the screening done is relevant to your potential customer.

Having a solution to the reader’s problem, which is some sort of fear of dying from cancer, or anxiety about not being productive is the key to your content resignation with them.

If the reader has aspirations to live a long healthy lifestyle then stress the specific benefits of the health screening to the audience.

Bank on the screening providing knowledge about their health, so they have a baseline to move forward.

You can connect with the audience in a variety of ways, depending on what you think is the most effective way to reach your audience.

(When I create copy I typically do research to find out the audience pain points and address those in the content).

Often times, your business or service won’t be the only one in your industry so the USP – Unique selling proposition is the only way to create interest in your brand/company/service.

Appeal to their personal wants and needs.

Bridge how the feature of the copy can benefit the audience. 

Provide the facts and features in a creative way.

Provide the benefits for the audience, instead of your audience having to imagine them.

There are plenty of methods used to showcase the specific benefits of your product/service. 

Provide examples of the consequences associated with a failure to act. Show the clear value of using your product/service with concrete examples and/or real-life success stories (case studies). 

D is Desire

 Once the audience knows why your company is unique and can meet their needs, create urgency by pulling in the reader towards an immediate action banking on their fear, anxieties, or aspirations.

It isn’t easy to do this without them knowing it so use concrete evidence to back-up your claims.

Social Proof is the most effective form of evidence, as it usually pushes people over the hump when they are contemplating on going with you or your competitor.

Always include solid and substantial validation with comparisons to your competitors to showcase your unique selling proposition. 

Back up your copy with statistics, results, case studies, and testimonials that create desire.

This method is the key to crafting words that create interest and desire within your audience. 

A is Action

The most important part of the formula is the call to action. Without it, the rest of the formula is pointless.

Insert the action part of the formula when you want your audience to do something like buy your product/service, provide an email address or other contact information. 

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