Why are keywords so important to SEO? Where does UX come in?
Research done by the Search Engine Journal confirmed 70 – 80% of users ignore paid search on Google and select the organic results that come from the search.
There are over 1 billion websites on the world wide web. Search engine references are vital for sales.
According to Neil Patal, marketers who blog consistently will acquire 126% more leads than those who do not. Increase your profit by following digital marketing experts and using their tips to raise your search rank.
If you use digital marketing, keywords are a major part of the job. Crafting engaging content using these keywords is the most important aspect of copywriting. Industry experts Brian Dean aka Backlinko, Neil Patel, and Neville Medhora provided tons of statistics and data on how to improve your Search Engine Optimization through keywords.
Creating actionable words is a sweet science that takes time to perfect but once you find your lane – the traffic becomes overwhelming. Beyond the basic tips like write like your customer talks, the following three experts breakdown how to improve your website, whether it’s a landing page, a blog post, or ads.
NOT KEYWORD STUFFING! Words that will attract search engines to your site and increase your ranking within these search engines and directories. It is really about the “user experience.”
The most important thing to communicate the offer in the audience’s language.
Put keywords in the meta-tags and descriptions (spiders see them).
The first twenty words are super important.
Keywords provide a means of gaining entrance to your website.
Think about the keyword volume also know as keyword density.
Feature preferably just one or two unique keywords per page.
The title tag should start with your keyword.
The first sentence of the first paragraph should start with your keyword.
Keywords open the lines of communication for your prospects and your products/services.
3-4 words (longer).
Keyword phrases that are very specific to what you are selling
More likely to convert to sales
Most likely used when using “Voice Search”
There is less competition for organic searches
A sweet spot between long and short
Are short and concise
Difficult to rank
What are their Needs? Concerns? Abilities? Focus? Situation?
Reads Online Forums
A Definite Guide – Write A Blog Post
Copyblogger’s 5 Easy Ways to Open Your Blog Post with a Bang
Read everything out loud.
Want to learn more, “How to Build A Profitable Website w/ Keywords” this article.
Quality is the best way to stand out so remember to hire a professional writer if you feel overwhelmed.
Start with the basics and go from there. Good Luck!
Who do you think is the best SEO copywriting expert?